Tag: Digital Marketing News

Analysis
Programmatic Advertising: The future path for digital marketing evolution

Programmatic Advertising: The future path for digital marketing...

According to Dentsu e4m Digital Advertising Report 2024, programmatic buying accounted...

Campaigns
Sara Ali Khan's sassy retorts, paired with Kurkure crunch, outshine Kunal

Sara Ali Khan's sassy retorts, paired with Kurkure crunch,...

Leo Burnett's creation features Khan as a bride, bantering with boss Sanjay over...

Technology
MCA, Meta unite for WhatsApp Helpline to counter AI-generated misinformation

MCA, Meta unite for WhatsApp Helpline to counter AI-generated...

Launching in March 2024, the helpline will be open to the public, offering dedicated...

Campaigns
Niche brands thrive in India with subdued luxury, eschewing opulence

Niche brands thrive in India with subdued luxury, eschewing...

India's thriving luxury market, fueled by a burgeoning aspirational upper middle...

Industry
Sony Pictures Stream now available on Prime Video Channels platform

Sony Pictures Stream now available on Prime Video Channels...

Prime Video joins forces with Sony Pictures Television (SPT), a division of Sony...

Campaigns
Vikrant Massey humorously promotes Aditya Birla Health Insurance in new ads

Vikrant Massey humorously promotes Aditya Birla Health...

Renowned actor Vikrant Massey joins forces with Aditya Birla Health Insurance to...

Industry
Sora, OpenAI's text-to-video generator, transforms words into dynamic visuals

Sora, OpenAI's text-to-video generator, transforms words...

Introducing Sora: OpenAI's latest text-to-video generator revealed on Thursday....

Campaigns
Swiggy Instamart's OOH: Quick love emergency solutions on display

Swiggy Instamart's OOH: Quick love emergency solutions...

Havas Media Tribes both conceptualizes and executes campaigns, showcasing strategic...

Campaigns
7UP: The ultimate refreshment for those who crave spicy flavor

7UP: The ultimate refreshment for those who crave spicy...

7UP® embraces summer refreshment, collaborating with Rashmika Mandanna and Anirudh...

Technology
Google's Gemini chatbot app now in 150+ countries, goes global

Google's Gemini chatbot app now in 150+ countries, goes...

Google's Gemini app, an AI chatbot, now spans 150+ countries, including India. Available...

Campaigns
Tamannaah Bhatia collaborates with DiataalD for an upcoming project

Tamannaah Bhatia collaborates with DiataalD for an upcoming...

Tamannaah Bhatia partners with DiataalD for #MyHeartLovesDiataalD campaign, promoting...

Business Spotlight
Deepika Padukone actively involved in 82°E's product development journey: Keerthana Ramakrishnan

Deepika Padukone actively involved in 82°E's product development...

Celebrities, using their influence and personal brand, are launching makeup and...

Campaigns
Flipkart rescues forgetful romantics with 'Blame it on Flipkart' campaign

Flipkart rescues forgetful romantics with 'Blame it on...

The campaign is brought to life by the creative minds at 22feet Tribal WW, showcasing...

Analysis
Digital growth forecast: 17% surge expected in 2024

Digital growth forecast: 17% surge expected in 2024

Anticipated at Rs 46,565 cr, the Digital AdEx for the year is predominantly fueled...

Business Spotlight
Publicis Commerce India launches inaugural Digital Growth Marketing Playbook edition

Publicis Commerce India launches inaugural Digital Growth...

Publicis Commerce India unveiled its first Digital Growth Marketing Playbook in...

Business Spotlight
Delhi Capitals announce Puma as official kit sponsor

Delhi Capitals announce Puma as official kit sponsor

Puma India collaborates with Delhi Capitals, becoming the official kit partner for...