Vritti Media Revolutionizes Rural OOH Ads with Audiowala LED Boards
Vritti iMedia's Audiowala Bus Stand LED displays blend real-time updates with brand jingles, redefining rural advertising and reaching 1.5 crore people daily.
Deepanjali
Vritti iMedia, a leader in rural advertising, has unveiled Audiowala Bus Stand LED Digital Display Boards across 237 KSRTC bus stations in Karnataka, revolutionizing how brands connect with rural audiences. This initiative strengthens Audiowala Bus Stand's presence, already operational at 575 bus stations across eight states, including Maharashtra, Gujarat, Punjab, and Goa.
Blending real-time passenger updates with synchronized brand jingles, Audiowala Bus Stand creates an engaging advertising experience tailored for rural markets. This innovative platform combines local cultural insights with advanced audio-visual technology, allowing brands to deliver high-impact messaging to audiences who are often overlooked in mainstream campaigns.
With the ability to reach an estimated 1.5 crore people daily, the platform offers unmatched affordability and attention-grabbing engagement, making it a preferred medium for sectors like FMCG, healthcare, banking, education, and agriculture. Advertisers can leverage Audiowala Bus Stand for product launches, festival campaigns, special offers, and community betterment initiatives, ensuring 100% audience attention at minimal cost per person.
Commenting on the expansion, Jeevan Pawar, Vice President of Vritti iMedia, said, “The launch of Audiowala Bus Stand LED Digital Display Boards in Karnataka marks a significant milestone. With new-age technology and creative storytelling, we aim to bridge the gap between brands and rural India, helping them tap into potentially untapped markets.”
This platform not only supports brands but also contributes to rural development by integrating informative and entertaining content into public spaces. By making advertising both effective and affordable, Audiowala Bus Stand redefines rural out-of-home (OOH) branding and positions itself as a game-changer in India’s advertising landscape.
