Tata Tea Chakra Gold Teams Up with Pushpa 2 for Exclusive Campaign

In an exciting collaboration, Tata Tea Chakra Gold has become the official beverage partner for the highly anticipated movie Pushpa 2: The Rule. This partnership aims to bring together the strength, intensity, and cultural essence of South Indian cinema with the rich heritage of Tata Tea Chakra Gold. The campaign, titled “Ghanam Cinema tho Ghanam Chai” (Grand tea with grand cinema), celebrates the bold and immersive connection between tea and cinema, resonating with audiences across the South.

As part of the campaign, Tata Tea Chakra Gold has launched special-edition packs inspired by Pushpa 2, which feature QR codes that unlock a series of exciting contests and giveaways tied to the themes of the movie. Fans can participate in these activities to deepen their connection with both the brand and the film. This initiative is designed to engage audiences and enhance the movie experience, giving fans an opportunity to win exclusive rewards through a partnership with Mythri Movie Makers. The collaboration also introduces Fanizm, a platform where fans can connect, compete, and win thrilling prizes.

Puneet Das, the president of Packaged Beverages for Tata Consumer Products, shared his enthusiasm about the partnership, saying, “This association highlights Tata Tea Chakra Gold’s strong ties to South Indian culture. As a brand known for its authenticity and strength, we are proud to be a part of Pushpa 2, a film that perfectly embodies these qualities. Through this partnership, we aim to bring our brand closer to millions of South Indian homes and celebrate their love for cinema and tea."

In addition to the special-edition packs, Tata Tea Chakra Gold has launched a digital campaign called #PoseWithPushpa. This activation allows fans to create their own personalized movie-style posters. Using a cutting-edge web app powered by advanced image background removal technology, fans can immerse themselves in the world of Pushpa 2 and create unique digital experiences that bring them closer to the movie’s cinematic magic.

According to the CEO of Mythri Movie Makers, this collaboration is a reflection of the movie’s core themes of resilience, strength, and ambition. “This partnership with Tata Tea Chakra Gold celebrates the grit and determination of the characters in Pushpa 2, and we are excited to see how the essence of the film will inspire fans in new and meaningful ways,” he remarked.

The collaboration has also been hailed by Mac Machaiah, the Chief Client Officer and office head for Wavemaker India. He emphasized that this partnership creates a synergy between the electrifying energy of Telugu cinema and the deep passion for tea that defines the region. “This is a groundbreaking collaboration, and we can’t wait for fans to experience the Ghanam life through this exciting partnership,” he added.

This association between Tata Tea Chakra Gold and Pushpa 2 is set to elevate the cinematic and tea-drinking experience, uniting two beloved South Indian traditions in a unique and unforgettable way.