Anil Kapoor Stars in Triple Role for Viva ACP's Latest TVC

Viva ACP, a leading manufacturer and supplier of aluminium composite panels (ACP), has unveiled its new television commercial (TVC), featuring Bollywood star Anil Kapoor in a unique triple role. The commercial will be displayed across a range of platforms, including theatres, television, OTT platforms, and all digital mediums, ensuring widespread visibility and delivering an engaging approach to Viva’s brand messaging. This new campaign marks a fresh chapter for the brand, showcasing its innovative solutions and versatile offerings.

In the new TVC, Anil Kapoor portrays three distinct characters: a Viva ACP expert and two different customers, each representing various needs and preferences. The commercial is designed to demonstrate how Viva ACP caters to a wide spectrum of customers, from those seeking affordable and durable solutions to those in search of premium, sophisticated products. Kapoor’s confident line, "We have it all here at Viva ACP," reinforces the brand’s versatility and its ability to meet diverse requirements. The ad aims to highlight the product’s adaptability, showing that Viva ACP is a go-to choice for all kinds of customers.

Speaking about the commercial, Prakash Jain, the CMD of Viva Composite Panel, emphasized that the brand’s mission has always been to provide high-quality, innovative solutions that serve all segments of society. Whether it’s for residential, commercial, or specialized applications, Viva ACP’s products are designed to offer both style and durability. Jain expressed that the new TVC, with Kapoor’s endorsement, is a reflection of the brand's ongoing commitment to providing cutting-edge cladding solutions that stand out in terms of performance and aesthetic appeal. He also mentioned that Viva ACP aims to be recognized not only as a trusted choice for customers but also as a leading industry trendsetter.

Anil Kapoor's involvement with the brand continues to reinforce Viva ACP’s position in the market as a top choice for building materials. Known for his dynamic roles in film, Kapoor brings an added layer of energy and trustworthiness to the brand, making the commercial both entertaining and impactful. His triple role also plays into the brand’s message of versatility and innovation, making Viva ACP’s products relevant to a variety of consumer needs.

With the ad set to run across multiple platforms, including traditional linear television and modern OTT mediums, Viva ACP is aiming to capture a broad audience, from industry professionals to everyday consumers. By integrating style, performance, and innovation, the company’s marketing efforts look poised to enhance its reputation in the competitive ACP market.