Tag: Advertising

Analysis
Why did e-commerce startups discontinue their TV advertising?

Why did e-commerce startups discontinue their TV advertising?

With the exception of the IPL season, major D2C brands did not advertise on TV for...

Inside Edge
This is the women's cricket squad for India. Don't underestimate them, says Mastercard.

This is the women's cricket squad for India. Don't underestimate...

Prior to the Women's T20 India vs Australia Trophy on December 9, Mastercard, the...

Inside Edge
This is the women's cricket squad for India. Don't underestimate them, says Mastercard.

This is the women's cricket squad for India. Don't underestimate...

Prior to the Women's T20 India vs Australia Trophy on December 9, Mastercard, the...

Inside Edge
Fluttr is introduced by Aer Media Group

Fluttr is introduced by Aer Media Group

Influencer content will become an end-of-the-funnel activity because to Fluttr's...

Campaigns
In a recent Ogilvy advertisement, Asian Paints dust-proofs a wedding home

In a recent Ogilvy advertisement, Asian Paints dust-proofs...

Asian Paints Apex Dust Proof's new TVC

Inside Edge
The following growth phase's motivators According to the Ormax Report, just 10% of OTT users in India reside in cities.

The following growth phase's motivators According to the...

For the next stage of expansion, OTT providers will need smaller markets and rural...

Analysis
According to a GroupM report, India's ad revenue will increase 16.8% in 2023

According to a GroupM report, India's ad revenue will increase...

The This Year Next Year 2022 Global End of Year Forecast predicts that ad revenue...

Inside Edge
Be ready to experience "Har Din Kuch Naya" with Amitabh Bachchan

Be ready to experience "Har Din Kuch Naya" with Amitabh...

Nexus Malls appoints, a global star as their Brand Ambassador

Inside Edge
Aditi Anand starts her new journey with L'Oréal Professional

Aditi Anand starts her new journey with L'Oréal Professional

Aditi is an alumni of Booth School of Business, University of Chicago

Inside Edge
RBI is all set to launch pilot of retail digital rupee on December 1

RBI is all set to launch pilot of retail digital rupee...

Four cities will experience the digital rupee in the first phase

Inside Edge
The Internet and Mobile Association of India (IAMAI) named Rohit Jain as Chairman

The Internet and Mobile Association of India (IAMAI) named...

IAMAI is a not-for-profit industry that represents the interests of OTT oriented...

Inside Edge
Byju’s names Tynker’s Krishna Vedati as President

Byju’s names Tynker’s Krishna Vedati as President

Krishna Vedati has been appointed president of global growth and strategic initiatives,...

Inside Edge
Teads and Jagran New Media collaborate

Teads and Jagran New Media collaborate

Using targeting technologies, Jagran New Media seeks to improve the effectiveness...

Industry
As cinema lovers return to the theatres, advertisers are now doing the same

As cinema lovers return to the theatres, advertisers are...

Industry signals that the ad rates for in-cinema are likely to touch pre-Covid levels

Industry
As cinema lovers return to the theatres, advertisers are now doing the same

As cinema lovers return to the theatres, advertisers are...

Industry signals that the ad rates for in-cinema are likely to touch pre-Covid levels

Industry
Electrolux appoints Omnicom Media Group for integrated media duties

Electrolux appoints Omnicom Media Group for integrated...

The integrated media campaign for Electrolux will be led by Omnicom Media Group...