P&G Health launches a campaign to commemorate the debut of Vicks ZzzQuil NATURA in India

Sleep is critical for one's health and well-being, yet millions of Indians do not receive enough of it. According to the ZzzQuil India National Sleep Survey2 conducted by Kantar in collaboration with P&G Health, only 15% of Indians receive a good night's sleep on average, with over 60% experiencing occasional insomnia. More than 40% of workers sleep less than 7 hours a day, with a large portion of the public unaware of the impact of sleep deprivation on daily living. P&G Health has responded by launching Vicks ZzzQuil NATURA to assist users in falling asleep.

"The ZzzQuil India National Sleep Survey has brought to light critical statistics on how India sleeps, and more crucially, the low awareness on insomnia as a problem and how it can be addressed," said Sahil Sethi, Senior Marketing Director, P&G Health, at the launch. India ranks second in terms of sleep deprivation, with 6 out of 10 Indians experiencing occasional sleepiness.We are thrilled to bring the NEW Vicks ZzzQuil NATURA to the House of Vicks in India, as part of our commitment to meeting our consumers' unmet requirements. Vicks ZzzQuil NATURA is a non-addictive Melatonin sleep supplement from the World's No.1 Sleep Aid Brand, appropriate for Occasional Sleeplessness with no next day sleepiness. It also contains Vitamin B6, which aids in the relief of tiredness and fatigue in the body, allowing you to wake up rejuvenated after a good night's sleep. With 60% Indians wanting to adopt lifestyle adjustments to achieve better sleep, we hope that our Indian consumers can start using ZzzQuil NATURA to unlock their best self next day".

"Being a new parent with a very hectic job, I am suddenly realising how much I took my sleep for granted," said celebrity visitor and actor Sonam Kapoor Ahuja at the ZzzQuil 'Slumber Fest. A lack of excellent sleep on a consistent basis causes a variety of concerns, including an irritated next day, especially for professionals like me.I'm delighted a product like Vicks ZzzQuil NATURA has been introduced to make life easier for folks like me who have various duties. Vicks ZzzQuil Natura will help me regulate my sleep when I return to my workout routine, allowing me to be my best self. I am thrilled to be a part of this endeavour to help India sleep better, and I encourage everyone to try this non-addictive sleep gummy to help you have a good night's sleep."

"Melatonin is a natural body-produced substance," stated Dr. YongChiat Wong, Group Head & Scientist, Medical & Technical Affairs, P&G Health. Every night, our bodies create it to signal and relax our bodies in preparation for sleep. Melatonin production peaks in youth and declines with ageing. After the age of 30, we may manufacture less than half the melatonin we produced as children. As we age and our lifestyles change, this may lead to an increase in the occurrence of sleeping problems. Other factors that may influence our body's production of this vital hormone, aside from age, are device use, shift work, alcohol use, and the use of certain drugs. Vicks ZzzQuil NATURA gummy, which is blended with melatonin and vitamin B6, is a nutraceutical designed to boost your body's natural synthesis of melatonin to help you fall asleep quickly while also fighting sleepiness and exhaustion."