Nikon India's 'Through Her Lens' campaign raises the profile of women's voices

Nikon India is pleased to announce the launch of the latest edition of its "Through Her Lens" campaign, an annual digital contest focused on empowering and elevating the voices of professional and amateur women photographers in India.

The contest, currently in its third season, provides a venue for female photographers to showcase their creative abilities, acquire vital exposure, and make relationships with the industry's top professionals. This project allows women to demonstrate their talent and skill set while breaking down gender preconceptions and encouraging more women to pursue careers in photography.

"At Nikon India, we see a world where the lens of a camera is not simply an instrument to capture reality, but also a tool to make a change," stated Sajjan Kumar, Managing Director, Nikon India Pvt. Ltd. "Through Her Lens," our newest campaign, highlights our efforts to encourage diversity and inclusion in the photographic business. We are looking forward to seeing the amazing work that this year's contestants will submit, and we hope that this contest will inspire and empower women photographers in India. We hope that by holding this event, we will pave the path for a future in which tales are captured, shared, and celebrated equally."

This year's contest theme is "That's Me!" and encourages female photographers and videographers to submit one photograph or film with which they most identify, along with a brief description of the image/video and how it reflects their opinion of themselves.