LIC Housing Finance Marks 37th Foundation Day, Launches ‘Har Ghar Ka Humsafar’ Campaign
LIC Housing Finance has launched its ‘Har Ghar Ka Humsafar’ campaign on its 37th Foundation Day, celebrating its role in supporting homeownership journeys across India.
SociapaHQ
LIC Housing Finance Limited has marked its 37th Foundation Day with the launch of its new brand campaign ‘Har Ghar Ka Humsafar’. The campaign signifies the company’s journey in the housing finance sector in India and its contribution in helping families achieve home ownership.
Since its inception in 1989, LIC Housing Finance has helped millions of Indians own a home and has grown to become one of the country’s leading housing finance institutions.
The new campaign is framed as a salute to the company’s long-standing relationship with customers through their homeownership journeys. “LIC Housing Finance is focused on establishing its identity beyond being a lender through ‘Har Ghar Ka Humsafar’ and reinforcing its position as a trusted partner at one of the most significant milestones in a family’s life.
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Check out the campaign here:
At the heart of the campaign is a music track by popular singer Sonu Nigam. The campaign aims to appeal to the emotions, aspirations and joy of owning a home, through Nigam’s connect with audiences across generations.
Commenting on the occasion, Tribhuwan Adhikari said the company takes pride in the trust placed in it by millions of families over the past 37 years. He noted that a home represents security, aspirations and the promise of a better future, adding that the campaign celebrates these emotions while reaffirming the company’s commitment to supporting customers throughout their homeownership journey.
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Over the years, LIC Housing Finance has focused on expanding access to housing finance through customer-centric offerings, digital innovation and inclusive growth initiatives. As the company enters its 38th year, it said it remains committed to promoting financial inclusion and helping more Indians realise their dream of owning a home.
