Deconstruct’s SPF Pitch: Making Sun Protection a Daily Habit
Deconstruct launches an engaging SPF awareness campaign—combining dynamic visuals, habit-forming reminders, and influencer partnerships to normalize sunscreen use in everyday life.
Prakhar
Spotlight on Skin Health
Deconstruct’s latest campaign tackles a stubborn habit gap: daily sunscreen application. The brand’s new ads feature time-lapse selfies revealing cumulative sun damage, driving home how invisible UV rays add up.
Memorable Creative Hooks
From “Sunrise to Sunset” digital billboards showing a face’s melanin map to AR filters that preview users’ skin 10 years without SPF, the visuals are equal parts unsettling and empowering.
Habit-Formation Mechanics
Partnering with a popular meditation app, Deconstruct embeds gentle push notifications—“Time for your morning SPF ritual”—and rewards completion with points redeemable for product samples.
Influencer Amplification
Dermatologists, fitness coaches, and beauty vloggers share candid “sunscreen slip-ups” stories, humanising the struggle and offering practical application tips, boosting campaign authenticity.
Results So Far
Pilot markets report a 30% lift in daily SPF purchase rates and a 45% increase in social media mentions of #SunscreenEveryday—proof that clever storytelling can change routines.
