Tag: Ad Campaign News

Business Spotlight
Publicis Commerce India launches inaugural Digital Growth Marketing Playbook edition

Publicis Commerce India launches inaugural Digital Growth...

Publicis Commerce India unveiled the Digital Growth Marketing Playbook in collaboration...

Industry
Digital CAC rises: Strategies for D2C brands in challenging times

Digital CAC rises: Strategies for D2C brands in challenging...

Soaring digital CAC attributed to rising Cost Per Impression on platforms like Meta...

Business Spotlight
Jio, Airtel exchange Valentine's banter with 'red flags,' 'exes' jest

Jio, Airtel exchange Valentine's banter with 'red flags,'...

In the dynamic realm of modern relationships, Reliance Jio employs dating jargon,...

Industry
Valentine's Day: Brands adore influencers for romantic content engagement

Valentine's Day: Brands adore influencers for romantic...

Brands are drawn to couple influencers for their authenticity, relatability, and...

Business Spotlight
Kicky & Perky teams up with Mandira Bedi, honoring self-love on V-Day

Kicky & Perky teams up with Mandira Bedi, honoring self-love...

India's handmade silver jewelry brand, Kicky & Perky, partners with Mandira Bedi...

Campaigns
KAZO launches its SS'24 Collection alongside Brand Icon Janhvi Kapoor

KAZO launches its SS'24 Collection alongside Brand Icon...

KAZO introduces the SS'24 Collection, featuring brand icon Janhvi Kapoor, combining...

Campaigns
Brands spotlight self-love and singles for Valentine's Day campaigns

Brands spotlight self-love and singles for Valentine's...

Valentine's Day, a major draw for brands, sees a shift this year. Marketing initiatives...

Business Spotlight
GroupM India projects 10% growth in 2024 ad revenue

GroupM India projects 10% growth in 2024 ad revenue

GroupM India's TYNY 2024 report reveals an anticipated overall ad revenue of Rs...

Industry
Nvidia surpasses Amazon in market value, hitting $1.78 trillion

Nvidia surpasses Amazon in market value, hitting $1.78...

Nvidia momentarily claims the fourth spot among the most valuable US-listed companies,...

Technology
Gemini app improves voice assistants, but with limitations and conditions

Gemini app improves voice assistants, but with limitations...

Google transformed its chatbot Bard into Gemini, launching fresh mobile apps for...

Industry
NBA, WNBA, Dream11 extend partnership, enhancing fantasy sports experience for fans

NBA, WNBA, Dream11 extend partnership, enhancing fantasy...

NBA, WNBA, and Dream11 extend their partnership, allowing Indian fans to engage...

Campaigns
Saffola Gold: Opt for the right oil, embrace a healthier lifestyle

Saffola Gold: Opt for the right oil, embrace a healthier...

Saffola debuts a new ad for Saffola Gold Oil, encouraging a "Roz Ka Healthy Step"...

Sports
Xabi Alonso halts Harry Kane, excels as Bayer Leverkusen manager

Xabi Alonso halts Harry Kane, excels as Bayer Leverkusen...

Combining Benitez's recruiting, Mourinho's defense, Guardiola's team-building, and...

Business Spotlight
Swiggy engages with 60s empty nesters for Valentine's Day connection

Swiggy engages with 60s empty nesters for Valentine's Day...

Swiggy and Talented melted hearts last Valentine's week, sharing a heartwarming...

Business Spotlight
Motorola's media strategy stays digital-centric, affirms Shivam Ranjan

Motorola's media strategy stays digital-centric, affirms...

Shivam Ranjan, Motorola's Head of Marketing - APAC, asserts digital dominance in...

Analysis
Digital AdEx of FMCG matches TV, powered by growth factors

Digital AdEx of FMCG matches TV, powered by growth factors

In five years, FMCG's digital advertising expenditure share skyrocketed from 27%...