STRCH Revolutionizes Activewear with Vaani Kapoor’s Inspiring Campaign

STRCH, India’s premium activewear brand, has unveiled its latest Digital Film, featuring Bollywood star and fitness icon Vaani Kapoor as its brand ambassador. The film reflects STRCH’s commitment to comfort, functionality, and innovation, offering a unique perspective on how activewear can transform lifestyles.

The film introduces STRCH’s revolutionary use of a healthy nylon and spandex blend, departing from traditional polyester-based options. Through her fitness routine, Vaani Kapoor showcases the apparel’s cutting-edge fabric technology, emphasizing its soft, sweat-wicking, and lightweight properties. She demonstrates how STRCH’s designs allow unhindered movement, blending style and practicality. Kapoor closes the film with a memorable statement: “Wearing a sports bra shouldn’t be a workout.”

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STRCH’s activewear redefines performance and comfort with premium-quality nylon, known for being feather-light and moisture-managing, setting a new benchmark in the segment. The incorporation of 4-way stretch technology ensures superior flexibility and ease of movement, catering to diverse body types. The spandex core adds a tailored fit, making the range suitable for workouts and casual outings alike.

Prithvi Bhagat, Founder of STRCH, highlighted the brand’s vision: “Our Digital Film featuring Vaani Kapoor embodies STRCH’s philosophy of enabling individuals to move freely, confidently, and stylishly.” The collaboration with Kapoor resonates with audiences, inspiring them to embrace an active and confident lifestyle.

The activewear collection, designed for fitness enthusiasts and trendsetters, is now available on STRCH’s website and major e-commerce platforms like Nykaa, Myntra, Amazon, and Flipkart. Additionally, flagship stores and pop-up experiences across key locations allow customers to explore the range firsthand. STRCH’s innovative designs, coupled with Vaani Kapoor’s vibrant advocacy, continue to empower individuals to express themselves through movement and style.