Simply Fresh Celebrates Innovation and Change with 'Rakho Iraade Fresh

Simply Fresh, the flagship brand of BN Group, has launched an uplifting campaign titled “Rakho Iraade Fresh.” The initiative celebrates individuals who bring fresh perspectives and create meaningful societal transformations.

The campaign’s centerpiece is a television commercial (TVC) that narrates the inspiring journeys of two exceptional individuals:

• Neeraja Kudrimoti, an IT professional who shifted to sustainable farming to contribute to a greener future.
• Narayanan Krishnan, a chef-turned-social worker who dedicates his life to feeding the underprivileged.

Their stories exemplify the campaign’s message, emphasizing how fresh ideas and determination can spark progress and leave a lasting societal impact.

Kiran Giradkar, CMO of BN Group, stated, “‘Rakho Iraade Fresh’ is about honoring those who challenge the norm and take actions that inspire change. Neeraja and Narayanan embody the values of innovation and sustainability we hold dear.”

Aligned with Simply Fresh’s mission to promote sustainability and innovation, the campaign encourages people to think differently and contribute positively to society.

The TVC is now live across Simply Fresh’s digital platforms, including its social media channels and YouTube. By leveraging these mediums, the brand aims to reach a wider audience and inspire them with powerful stories of courage and creativity.