New Balance Launches Premium Made-in-USA & UK Collections in India

New Balance has launched its premium Made in USA and Made in UK collections in India, now available at its retail stores on Linking Road, Mumbai, and Brigade Road, Bengaluru. The brand, which is expanding its presence in India, aims to highlight its exceptional craftsmanship and cultural heritage through this exclusive collection.

The Made collection merges cutting-edge technology with classic design, reflecting New Balance’s independent ethos. Produced in five USA factories and one in the UK, the line emphasizes quality materials and meticulous craftsmanship, ensuring durability and style in each shoe.

The Made in USA collection, with over 75 years of history, represents American craftsmanship. Teddy Santis, the founder of lifestyle brand Aime Leon Dore, serves as the Creative Director for seasonal collections, blending innovation with heritage in iconic designs such as the 990 v6 shoes. The collection is available in five colorways: Grey, Navy with White, Black with White, Sulphur, and Grey Black.

The Made in UK collection, available since 1982, showcases New Balance’s legacy of innovation. Featuring a modern profile with materials like pigskin suede and mesh, it incorporates FuelCell cushioning for added comfort. This collection includes the 991 model in six colorways, including Black with Smoked Pearl, Silver, Dove with Alloy, Coco Mocca, and Off White.

By offering these premium collections in India, New Balance is strengthening its retail presence and offering high-quality, heritage-inspired footwear to Indian consumers.