Popees Baby Care Expands with 4 New Kerala Stores, Eyes 118 Outlets

Popees Baby Care, a leading retailer of baby care products, is expanding its presence by opening four new exclusive brand stores in Kerala. Two stores in Mukkam (Calicut) and Chavakkad (Thrissur) are launching this week, while the other two stores will open by the end of the week.

As part of its ambitious growth strategy, Popees plans to add 42 new stores in FY 2026, bringing its total to 118 outletsacross Tamil Nadu, Karnataka, Andhra Pradesh, and Telangana. This expansion will include one store each in major metros and large cities across India, helping position Popees as a leading national brand in baby and childcare.

The company is also expanding internationally with new showrooms in Abu Dhabi and Sharjah at Sahara Centre and Dalma Mall, respectively.

Shaju Thomas, Chairman & MD of Popees Group, shared, “We are celebrating two decades of success and five years in retail. We aim to transition from being a distributor to a leading retailer, with steadily increasing retail revenues in the coming years. Additionally, we plan to expand our product range with more stock-keeping units (SKUs) such as footwear and high-value toys like remote cars.”

Popees offers a wide range of products for children up to six years old, including baby clothes, oils, soaps, wipes, fabric wash, toys, shampoos, lotions, and towels. The baby clothing line is a major revenue driver for the brand and contributes significantly to its market success.

With its aggressive expansion plans, Popees aims to establish itself as a dominant force in the baby care industry, both nationally and internationally.