Swiggy Launches One BLCK, Exclusive Premium Membership with Unique Privileges

Swiggy, the popular food and grocery delivery platform, has unveiled One BLCK, an invite-only premium membership designed to deliver top-tier convenience and service.

Building on its Swiggy One subscription launched in 2021, the company aims to attract premium users with this exclusive offering. According to Swiggy, 80% of Swiggy One members utilize multiple services on the platform and spend three times more than non-members. With One BLCK, Swiggy seeks to further elevate the customer experience and expand its premium user base.

The One BLCK membership is initially priced at ₹299 for three months during the launch phase, as disclosed in an exchange filing. Membership invitations will be rolled out in phases to select users across India, with existing Swiggy One members given the option to upgrade. Members will also receive a complimentary Yatra Prime membership as part of the launch offer.

Key benefits of One BLCK include:

• Faster deliveries and an on-time guarantee for food orders.
• Exclusive perks while dining out, such as complimentary drinks, desserts, or cocktails.
• Premium customer support with personalised, priority assistance.

In addition to building on Swiggy One's benefits—like unlimited free deliveries on food and Instamart orders, exclusive discounts, and dine-out privileges—One BLCK members will also enjoy exclusive deals from partner brands such as Amazon Prime, Hotstar, Hamleys, and Cinepolis.

Phani Kishan, Swiggy's co-founder and Chief Growth Officer, remarked, "Swiggy One BLCK is the business-class equivalent for our customers—refining the aspects that matter most to premium users: speed, reliability, and personalised care. With this launch, we’re setting a new benchmark for premium memberships in the industry.”