Glance TV Launches in India with Airtel for AI-Powered TVs

Glance, a leading consumer technology company, has introduced Glance TV, an innovative feature that transforms idle television screens into AI-powered smart surfaces. Launched in India in partnership with Airtel, this groundbreaking platform is now available on Airtel Xstream devices powered by the Android TV OS, enabling users to experience dynamic and interactive content on their connected TVs.

Glance TV provides live, personalized, and real-time content, keeping screens active with tailored updates and entertainment, even when the TV is not actively used. The service spans multiple categories, including news, sports, entertainment, business, technology, finance, and automobiles, all delivered in English.

Since its debut, Glance TV has been adopted on over one million Airtel Xstream devices, with users spending an average of 200 minutes daily across three viewing sessions. The company aims to expand this reach to four million devices in India by June 2025, with plans for global market expansion.

One standout feature is live sports updates, which deliver real-time scores, detailed statistics, and comprehensive scorecards, keeping enthusiasts informed. The platform also includes a weather widget, providing essential updates to help users plan their day effectively. Together, these features position Glance TV as a comprehensive platform for real-time and relevant information.

Siddharth Sharma, CEO of Airtel Digital TV, highlighted the changing consumer preferences, stating, "Customers are increasingly moving away from traditional entertainment, seeking platforms that offer more value. Our strategic partnership with Glance elevates the customer experience by delivering interactive features and advanced AI capabilities directly through their TVs."

Piyush Shah, co-founder at InMobi and president & COO at Glance, remarked, "Glance TV represents a groundbreaking shift in redefining televisions as intelligent, AI-driven platforms. It transforms TVs into dynamic surfaces that engage, connect, and inspire users, blending content and interaction seamlessly." He emphasized that Airtel's robust ecosystem, combined with Glance’s cutting-edge AI technology, will unlock new possibilities for the television experience.