Rishabh Pant will be the face of Nasher Miles, a D2C baggage company

Nasher Miles, a digital-first direct-to-consumer (D2C) luggage business, has appointed cricketer Rishabh Pant as its brand ambassador.

As part of the agreement, the business intends to run digital advertising starring the cricketer in order to reach a hitherto untapped audience.

Pant connects with the company because he has achieved greatness through sheer hard work, perseverance, and his own playing style. And the fact that he has done it with the help of people who have supported him along his journey while remaining true to his roots is wonderful.

"In India, cricket spans across all age groups, demographics, and geographies," says Lokesh Daga, Founder & CEO of Nasher Miles, "and Rishabh is a well-known Indian wicketkeeper batsman." His unconventional playing style and 'never give up' mentality have helped him stand out from the crowd. Given this, we chose Rishabh Pant to be the face of our brand. Nasher Miles wishes to be the consumer's travel partner through their ups and downs. We intend to reach a larger audience from Tier 1, 2, and 3 cities, as well as beyond, through our productive relationship with Rishabh."

"I am thrilled to be the face of Nasher Miles, and I adore what they are doing as a new-age business to assist current consumers in flaunting their colorful travel bags with amazing airport looks." I absolutely agree with the brand's mission of making travel more enjoyable, efficient, and memorable by offering a wide choice of cheap travel bags and accessories. "I am excited to be a part of the brand's growth and look forward to contributing to its success in any way I can," Pant added.