Bonkers Corner Partners with Hello Kitty for Iconic Kawaii Collection
Bonkers Corner Collaborates with Hello Kitty, Launching Kawaii-Inspired Apparel Collection to Celebrate Hello Kitty’s 50th Anniversary and Popularize the Trend in India
To celebrate Hello Kitty’s 50th anniversary in 2024, Bonkers Corner has partnered with Sanrio to introduce a fusion of creativity and culture to the Indian market. This collaboration marks a milestone for Sanrio, as it aims to popularize the Kawaii trend among Indian audiences.
The exclusive collection features a mix of Hello Kitty’s signature charm and Bonkers Corner’s unique aesthetic. It includes skirts, oversized t-shirts, crop tops, bottoms, and caps, catering to fans of all ages. The collection launched at Bonkers Corner’s flagship store in Lower Parel, Mumbai, offering an immersive shopping experience. Fans can also explore and shop the collection online at Bonkers Corner’s official website and at stores across India.
Silvia Figini, COO of Sanrio GmbH, shared her excitement: “This partnership is a step toward enhancing Hello Kitty’s presence in India and introducing the Kawaii style to fans nationwide.”
Shubham Gupta, Founder of Bonkers Corner, added, “We’ve always aimed to spread joy and fun, and collaborating with a global icon like Hello Kitty is the perfect match for our brand’s ethos.”
As Hello Kitty celebrates this milestone, Sanrio and its licensing partner, Dream Theatre, are preparing to expand the Kawaii trend across India, ensuring the beloved character continues to inspire positivity and creativity.