Tag: Innovation

Campaigns
Knauf India Takes Off with Nationwide Airport OOH Campaign

Knauf India Takes Off with Nationwide Airport OOH Campaign

Knauf India launches a creative airport OOH campaign, showcasing innovative building...

Business Spotlight
Publicis’ Bold Leap: Leo Awakens Creativity Across the Globe

Publicis’ Bold Leap: Leo Awakens Creativity Across the...

Publicis Groupe merges Leo Burnett and Publicis Worldwide to form Leo, promising...

Industry
Page Industries Appoints Karthik Yathindra as CEO, Effective April 2025

Page Industries Appoints Karthik Yathindra as CEO, Effective...

Page Industries appoints Karthik Yathindra as CEO effective April 2025, signaling...

Campaigns
Shalimar Paints Unveils ‘Smart Bharat 2-in-1’ and ‘Mela Series’

Shalimar Paints Unveils ‘Smart Bharat 2-in-1’ and ‘Mela...

Shalimar Paints launches Smart Bharat 2-in-1 and Mela Series in Thailand, offering...

Inside Edge
STRCH Revolutionizes Activewear with Vaani Kapoor’s Inspiring Campaign

STRCH Revolutionizes Activewear with Vaani Kapoor’s Inspiring...

STRCH’s revolutionary activewear in a Digital Film with Vaani Kapoor, showcasing...

Campaigns
Nerolac’s AI-Generated Christmas Ad by Rediffusion Sets New Standard

Nerolac’s AI-Generated Christmas Ad by Rediffusion Sets...

Rediffusion’s RAID Studio used AI to craft a breathtaking Christmas ad for Nerolac,...

Industry
Republic Media Joins Hands with Samsung for Tech-Powered News

Republic Media Joins Hands with Samsung for Tech-Powered...

Republic Media partners with Samsung to integrate advanced tech, including AI tools...

Inside Edge
India Digital Summit 2025: Empowering Future Innovators in Bharat's Growth

India Digital Summit 2025: Empowering Future Innovators...

India Digital Summit 2025 to host 15,000+ delegates, showcase 50+ digital brands,...

Industry
Sandisk Unveils New Brand Identity

Sandisk Unveils New Brand Identity

Sandisk unveils a new brand identity with a focus on "Mindset of Motion," emphasizing...

Industry
Tata Tea Gold Care Launches Smart Ads Tailored to Weather

Tata Tea Gold Care Launches Smart Ads Tailored to Weather

Tata Tea Gold Care’s weather-responsive ads redefine personalized advertising, delivering...

Industry
Branding Edge to Expand Into Lifestyle and Influencer Space via Acquisitions

Branding Edge to Expand Into Lifestyle and Influencer Space...

Branding Edge plans to dominate the lifestyle and influencer space through acquisitions,...

Industry
Indian Craft Brewery Partners with 82.5 Communications for Bold Launch

Indian Craft Brewery Partners with 82.5 Communications...

Indian Craft Brewery’s launch with creative campaigns by 82.5 Communications. A...

Campaigns
R for Rabbit Unveils AI Ad for Next-Gen Feather Diapers

R for Rabbit Unveils AI Ad for Next-Gen Feather Diapers

R for Rabbit’s Feather Diapers campaign featuring an AI ad. Next-gen parenting meets...

Industry
Godrej Gets a New Look: A Fresh Brand Identity

Godrej Gets a New Look: A Fresh Brand Identity

Godrej unveils a refreshed brand identity, symbolizing innovation and sustainability.

Inside Edge
AISATS Appoints Ramanathan Rajamani as CEO for Second Tenure

AISATS Appoints Ramanathan Rajamani as CEO for Second Tenure

AISATS welcomes Ramanathan Rajamani as CEO, leveraging his two decades of experience...

Inside Edge
D2C Activewear Brands Reshape Fitness Fashion, Prioritizing Inclusivity and Innovation

D2C Activewear Brands Reshape Fitness Fashion, Prioritizing...

Direct-to-Consumer Activewear Brands Redefine Fitness Fashion with Inclusivity,...