P&G India Appoints Mukta Maheshwari as Chief Marketing Officer
P&G India names Mukta Maheshwari as CMO, leading marketing and Fabric Care, contributing to growth and brand excellence; succeeding Sharat Verma's impactful tenure.
sociapanews Staff
From September 1, 2023, Mukta Maheshwari will assume the role of Chief Marketing Officer (CMO) and Fabric Care Category Head at Procter & Gamble (P&G) India. Mukta brings over two decades of diverse experience to her new position.*
Mukta Maheshwari's journey with P&G began in 2007 in Singapore, marking the start of a remarkable career trajectory across various roles in multiple countries. Having worked on five different brands across three countries, her expertise has been instrumental in driving brand success and growth. Her recent role as Vice President, of Fabric Enhancers in the ASEAN region, based in Singapore, saw her spearheading initiatives that led to impressive top and bottom-line growth for Downy.
As Mukta takes on her new role, she expressed her enthusiasm, saying, "P&G's commitment to enhancing lives deeply resonates with me. I'm excited to contribute to the growth of P&G in India, impacting consumers, communities, and our dedicated team."
An alumnus of the Indian Institute of Management, Calcutta, with an MBA, Mukta's educational background also includes a degree in Aerospace Engineering from the Indian Institute of Technology.
Mukta Maheshwari succeeds Sharat Verma, who has been promoted to Senior Vice President of fabric Care for P&G India, Middle East, and Africa (IMEA). During Sharat's four-year tenure as CMO, P&G witnessed remarkable strides in brand building, leading to innovative solutions and campaigns. Initiatives like Ariel's #ShareTheLoad and Whisper's #KeepGirlsInSchool garnered both national and global recognition.
Reflecting on his journey, Sharat Verma remarked, "My time as CMO has been an honor filled with learning and growth. I warmly welcome Mukta and am confident that our legacy of excellence will thrive under her leadership."
P&G's commitment to delivering outstanding results and its dedication to consumer-centric brand building have positioned its brands as a #ForceForGrowth and a #ForceForGood. The transition to Mukta Maheshwari's leadership is expected to bring a new wave of creativity, impact, and success, upholding the company's legacy of excellence and innovation.
In this new chapter, Procter & Gamble India looks forward to the dynamic leadership of Mukta Maheshwari, driving brand excellence and growth while continuing to positively impact consumers and communities.
