Sourav Ganguly Joins Olyv to Champion Financial Inclusion in India

Olyv, a digital lending platform dedicated to promoting financial inclusion and democratizing credit access across India, has partnered with iconic cricketer Sourav Ganguly. This collaboration brings together Ganguly’s enduring appeal and leadership qualities with Olyv’s mission to empower underserved communities through innovative financial solutions.

As the brand ambassador, Ganguly will represent Olyv’s wide range of offerings, including Digital Lending, Credit Health, and Gold Savings, aiming to make these services more accessible to the nation’s underserved population. Ganguly’s reputation for resilience, trust, and breaking barriers mirrors Olyv’s vision of fostering bold financial moves and empowering individuals to achieve their aspirations.

The partnership will feature marketing campaigns across multiple channels, including ATL, BTL, and digital platforms, designed to increase awareness and adoption of Olyv’s services. These campaigns will focus on creating impactful and relatable narratives, reinforcing Olyv’s commitment to generating meaningful opportunities for individuals historically excluded from traditional financial ecosystems.

Rohit Garg, co-founder and CEO of Olyv, emphasized the synergy between Ganguly’s leadership and Olyv’s goals, stating, “Just as Dada transformed Indian cricket with his fearless leadership, Olyv seeks to empower individuals to take bold financial steps and achieve their dreams. Ganguly perfectly embodies our vision of being a trusted partner to emerging India, inspiring confidence and connecting with diverse communities, particularly in Tier-2 cities and beyond.”

Ganguly’s broad appeal, which transcends generational divides, is central to Olyv’s efforts to resonate with millions of Indians. Through his association, Olyv aims to bridge the gap between innovative fintech solutions and the aspirations of people striving for financial independence. The campaign seeks to make Olyv a household name, much like Ganguly himself, fostering a sense of trust and empowerment among users.

By aligning itself with Ganguly’s iconic status, Olyv intends to remain at the forefront of India’s fintech revolution, offering transformative services that enable people to achieve their financial goals. The collaboration is designed not only to expand Olyv’s reach but also to evoke an emotional connection with audiences, linking the company’s innovative solutions with the aspirational spirit of a growing India.

Just as Ganguly once led Indian cricket to new heights, Olyv is committed to redefining financial accessibility and independence in the country. The partnership is a bold step toward creating a more inclusive financial ecosystem, ensuring that the benefits of technology and innovation reach every corner of the nation.