Govt Warns OTT Platforms to Curb Glamourising Drug Use

The Ministry of Information and Broadcasting (MIB) has issued an advisory to OTT platforms, urging caution when streaming content that could unintentionally glamorise or promote narcotic drugs and psychotropic substances. The advisory highlights the risks such portrayals pose, particularly to younger audiences, and comes ahead of an important Parliamentary Committee meeting on December 20 to discuss content regulations for digital platforms.

Referencing the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, the advisory reiterates that content publishers must avoid streaming material prohibited by law or deemed harmful by court orders. Special emphasis is placed on stricter content classifications for depictions of drugs, alcohol, and tobacco, ensuring such portrayals are age-appropriate and ethically sound.

The guidelines stress several important aspects for OTT platforms. Content featuring drug use or behavior linked to self-harm or criminal activity must carry higher classification ratings to ensure it is restricted for younger viewers. Additionally, the advisory warns against glamourising substance abuse, emphasizing that such portrayals should not appear trendy, appealing, or socially acceptable.

Platforms are also reminded of the Narcotic Drugs and Psychotropic Substances (NDPS) Act, 1985, which strictly prohibits the promotion, use, or encouragement of narcotic substances such as cannabis, cocaine, and opium. The MIB underlines that glamorous depictions of drugs could lead to legal consequences under this act. To mitigate risks, OTT platforms are encouraged to include disclaimers and warnings in content showcasing substance use, clearly highlighting its harmful effects.

The ministry has called for greater social responsibility from digital platforms, urging them to align their content with modern ethical standards. It notes the powerful influence of visual media on public opinion and behavior, particularly on impressionable youth. Content that could foster negative behaviors or attitudes around sensitive topics like drug use should be avoided altogether.

In addition, the advisory suggests that OTT platforms contribute positively to public health awareness by creating educational content about the dangers of drug abuse. Platforms that fail to comply with these guidelines may face stricter regulatory scrutiny, with possible consequences under the Information Technology Act, 2000, and the NDPS Act, 1985.

The advisory is a clear message that the government is serious about addressing the glamorisation of drugs in digital media. By balancing creative freedom with ethical responsibility, platforms are expected to ensure that their content remains engaging yet responsible, safeguarding societal values and the well-being of younger audiences.