Sociapa secures Digital and Creative mandate for Madhusudan

Sociapa, has been awarded the digital and creative mandate for Creamy Foods Limited's Madhusudan, a leading dairy brand established in 1991. This collaboration signifies a pivotal step in Sociapa’s mission to transform Madhusudan’s digital and creative strategies.

Madhusudan is renowned for its premium dairy products, including fresh ghee, milk, curd, and paneer. The brand has maintained a strong presence in the dairy industry for over three decades, upholding a reputation for quality and tradition.

Dheeraj Raj, Founder of Sociapa, expressed his excitement about the partnership, saying, “We are thrilled to join forces with Madhusudan, a name synonymous with dairy excellence. This collaboration offers us a unique opportunity to merge our digital marketing prowess with Madhusudan’s rich heritage, crafting campaigns that resonate with their audience.”

Sandeep Aggarwal, Director, and Yash Srivastava, Marketing Head at Creamy Foods Limited – Madhusudan, shared their optimism, noting, “We are eager to collaborate with Sociapa, appreciating their innovative strategies and proven digital marketing successes. This partnership aims to elevate our brand presence and deepen our engagement with consumers.”

Sociapa’s expertise spans a wide range of services, including digital marketing, creative and communication services, packaging, videography, and photography. The agency has a history of delivering impactful campaigns for notable brands, such as the Apis Ramadan Campaign, Mint ChocOn’s partnership with Bollywood actress Janhvi Kapoor, and influencer campaigns with figures like Chef Ranveer Brar and comedian Zakir Khan. Recent projects include work with Modicare, Pansari Epicure, Luxor Writing Instruments, and Alishaan Basmati Rice, showcasing Sociapa’s ability to integrate social media marketing, content creation, and influencer collaborations to achieve significant results.