Parle-G promotes 'Friendship' over 'Followers' in its campaign

Parle G has unveiled its latest campaign in celebration of Friendship Day, featuring a touching film that highlights the strength of friendship. The film follows a group of friends on the brink of starting their post-college lives, who come together to support and encourage a friend before his crucial campus interview.

Mayank Shah, Vice President at Parle Products Pvt. Ltd., remarked on the campaign's significance, stating, "The Parle-G brand, much like a good friend, plays many roles in our daily lives. Friendship Day provides an ideal opportunity to connect with the youth and convey a heartfelt message without being preachy. The film's style, reminiscent of popular 'buddy' movies, uses lively banter and relatable college jargon to deliver a universally appealing message with an informal touch, enhancing the brand's image."

The campaign, created by Thought Blurb Communications, was launched on social media and video platforms such as YouTube, coinciding with World Friendship Day. Vinod Kunj, Chief Creative Officer at Thought Blurb Communications, emphasized the campaign's role in reinforcing the Parle-G brand's legacy. He stated, "Enduring brands like Parle-G evolve over time, and a comprehensive brand idea like this helps it expand and grow. This campaign is another iteration of a concept that contributes to the broader brand narrative."

Renu Somani, National Creative Director at Thought Blurb Communications, shared insights into the creative process, noting that while the story stems from a simple insight, the challenge was to weave genuine emotion into the typical bravado of young men. She added, "The shared emotion in the film highlights the collective spirit of friendship, overshadowing individual motivations."