New Timex Campaign with Ananya Panday Inspires Living a Slow Life

Timex has taken its renowned campaign, ‘Waste More Time’, to a captivating new level, enlisting the charm and energy of Ananya Panday as the face of their latest Fall/Winter collection. In a world where schedules are relentlessly packed and every tick of the clock is calculated, Timex now encourages a different perspective: cherish the beauty of unhurried moments, those times where true authenticity can flourish. Through this campaign, Timex is reimagining how we perceive time—not as a measure to chase, but as a gift to explore.

Ananya Panday exudes this ethos, presenting the new collection with spontaneity and ease, embodying the essence of ‘Waste More Time’ with a refreshing effortlessness. Whether she’s caught up in an impromptu game, savoring her favorite tunes, or unwinding on a tranquil beach, Ananya becomes a living illustration of seizing life’s small joys. This campaign becomes not just a showcase for watches but a call to reclaim life’s little experiences.

Among the highlights, the Q Timex and the Timex Fria Peekaboo command attention. These watches are more than mere timepieces; they exude individuality, style, and a sense of fun that draws on Timex’s rich 170-year tradition of crafting wearable art. Each watch champions detail-oriented craftsmanship while maintaining an inviting accessibility—a hallmark of the Timex brand that has remained unwavering over generations. The Fria Peekaboo, particularly, is crafted to make a statement, blending playful sophistication with timeless design.

Deepak Chhabra, Managing Director of Timex India, speaks to this philosophy, “Timex has always pursued creating pieces that resonate deeply with today’s discerning consumers, those who seek quality and cherish genuine style.” He further adds, “The Timex Fria Peekaboo Collection is our latest foray into innovation—a piece that stands out while blending effortlessly into daily wear. This collection echoes our ‘Waste More Time’ theme, nudging people to appreciate the present. Every Timex watch does more than just mark hours; it tells a story and invites you to make every moment your own.”

Visually, the campaign is an exquisite mix of chic aesthetics and understated elegance, showcasing Ananya against backdrops that capture both modernity and timelessness. The message is clear: Timex isn’t just a watch; it’s a companion in your journey through life, encouraging you to let go, embrace spontaneity, and savor the charm of each moment.