Lloyd’s New AC Steals Show at Mahesh-Tamannaah Get-Togethers
HUL’s Havells Lloyd launches its latest AC in a star-studded campaign with Mahesh Babu and Tamannaah, blending glamour, tech demos, and luxury living.
Prakhar
Havells Lloyd has unveiled its newest premium air-conditioner in a high-glamour campaign featuring Telugu superstars Mahesh Babu and Tamannaah Bhatia. Leveraging their on-screen chemistry and pan-Indian appeal, the brand demonstrates how cutting-edge cooling tech enhances comfort and lifestyle, positioning the AC as the must-have luxury appliance for modern homes.
Star-Studded Kitchen and Lounge Scenes
The TVC opens with Mahesh Babu hosting an intimate get-together in a sleek, contemporary living room. As Tamannaah arrives, she steps into the room, visibly relaxed by the whisper-quiet Operation Silence mode. The duo banters over perfectly tempered fruits in the kitchen, emphasising how the new Inverter AC maintains optimal temperature without noise or energy waste.
Showcasing Technological Edge
In side-by-side tech demos, Mahesh Babu highlights features: intelligent climate control learns user preferences; advanced anti-bacterial filters purify air; “Fast-Freeze Turbo” delivers instant cooldown. Tamannaah then instructs the voice-activated remote to switch modes, showing off the AC’s smart-home integration. Subtle graphics illustrate energy savings up to 50% versus conventional units.
Glamour Meets Everyday Luxury
The ad transitions to a nighttime setting: the stars, now in chic loungewear, sip herbal teas and watch the AC’s gentle breeze animate curtains. The tagline, “Cool Meets Class”, encapsulates the fusion of performance and prestige, suggesting that high-end cooling can elevate even the simplest moments.
Omnichannel Campaign Amplification
Havells Lloyd supports the launch with in-store VR experiences, letting shoppers feel simulated temperature changes in different modes. Digital banners run across Malayalam, Tamil, and Hindi portals, featuring local language voice-overs by the stars. A microsite offers an interactive “AC Selector” quiz, guiding users to the model best suited for their lifestyle and budget.
Connect and Win
Social media contests invite fans to share videos of their “dream get-together” at home, tagging @HavellsLloyd for a chance to win the new AC. Celebrity-hosted live unboxings and Q&A sessions further stoke excitement.
Final Thoughts
By pairing Mahesh Babu and Tamannaah with a sleek product reveal, Havells Lloyd’s new AC campaign marries star power with technological prowess. It positions the AC not just as a cooling solution, but as a centrepiece of contemporary luxury living, inviting consumers to chill in style and comfort.
