Sunfeast Dark Fantasy Partners with Pushpa 2: A Fan's Dream Come True
Sunfeast Dark Fantasy & Pushpa 2 team up! Limited edition packs, AR contest to meet Allu Arjun & a grand fan rally. Don't miss out!
Sunfeast Dark Fantasy, a beloved cookie brand known for elevating everyday moments, has joined forces with the highly anticipated film, Pushpa 2: The Rule. This exciting collaboration promises to deliver an unforgettable experience for fans of both the brand and the movie.
To celebrate the release of Pushpa 2, Dark Fantasy has introduced limited-edition packs featuring the iconic image of Allu Arjun in his legendary Pushpa avatar. These collectible packs are a must-have for any die-hard fan.
But the surprises don't stop there! Dark Fantasy is also hosting a unique contest titled "Biggest Fan Biggest Fantasy." Fans can participate by taking a selfie with a special augmented reality (AR) filter on the dedicated campaign microsite and sharing it on social media. Five lucky winners will have the incredible opportunity to meet Allu Arjun himself, making their dreams come true.
To further amplify the excitement, Dark Fantasy organized a grand fan rally at ICFAI Foundation for Higher Education (IFHE) University in Hyderabad. Over 1000 enthusiastic fans, some traveling from as far as Delhi and Uttar Pradesh, gathered to celebrate the movie and the brand. This event showcased the immense popularity of both Pushpa 2 and Dark Fantasy, highlighting their ability to connect with audiences on a deep emotional level.
Ali Harris Shere, Chief Operating Officer of Biscuits and Cakes Cluster at ITC Ltd., expressed his enthusiasm for the collaboration, stating, "Our partnership with Pushpa 2 aims to celebrate the intense passion and deep connection that both Pushpa fans and Dark Fantasy enthusiasts feel toward their favorites. We are thrilled to bring this unique opportunity to our consumers to connect with the iconic star Allu Arjun and feel part of the Pushpa universe."
Cherry, CEO of Mythri Movie Makers, shared similar sentiments, emphasizing the perfect synergy between the brand and the movie. She highlighted the shared commitment to creativity and audience engagement.
This collaboration between Sunfeast Dark Fantasy and Pushpa 2 is a testament to the power of cinema and branding. By creating unique experiences and connecting with fans on an emotional level, both entities have solidified their positions in the hearts of millions.