JBL and Superman Unite: Sound of Greatness Hits India

JBL, the global audio giant, has joined forces with Warner Bros. Discovery Global Consumer Products India for a campaign that’s as super as its star. Ahead of the much-anticipated release of “Superman,” directed by James Gunn and hitting theatres on July 11, JBL is bringing the Man of Steel right into Indian stores with its new “The Sound of Greatness” campaign.

Superman Lands in 2,000 Stores

Across 2,000 retail locations in India, JBL has set up Experience Zones and display walls where fans can watch the official “Superman” trailer with JBL’s cutting-edge Soundbars. These soundbars feature Dolby Atmos and MultiBeam technology, letting visitors experience the film’s epic audio just as it was meant to be heard—immersive, powerful, and crystal clear.

More Than Just a Display: Interactive Retail

JBL’s campaign is about more than just posters and products. Shoppers can participate in a points-based activation program, where buying JBL products or engaging with in-store activities earns them points. These points can be redeemed for exclusive JBL gadgets and official Superman merchandise, making every store visit a chance to win.

Both online and offline, JBL’s retail presence is unified by co-branded displays, visual merchandising, and official Superman promotional products. It’s a full-scale celebration of two brands that have defined joy and excitement for generations—one through sound, the other through stories.

Social Media Buzz: #TheSoundofGreatness

The excitement isn’t limited to stores. On social media, JBL is running the #TheSoundofGreatness campaign, inviting fans to share what they love most about their JBL products. Lucky participants stand a chance to win tickets to watch “Superman” in theatres, further connecting the thrill of the movie with the JBL audio experience.

Why This Collaboration Matters

This partnership brings together two powerhouses: JBL, known for its innovation in sound technology, and Superman, the original superhero who has inspired audiences for over 85 years. Vikram Sharma, group vice president for APAC at Warner Bros. Discovery Global Consumer Products, highlights the synergy:

“JBL is synonymous with powerful audio that inspires through sound, making them an ideal partner to engage fans around Superman, the original Super Hero who has inspired generations for more than 85 years. We’re excited for fans to see these two forces coming together for a series of high-performance experiences, promotions, and activations.”

Vikram Kher, vice president, lifestyle at HARMAN India, adds:

“This collaboration allows us to align with pop culture in a meaningful and strategic way, elevating brand perception through premium entertainment while owning a narrative that resonates across generations. It reinforces JBL as the definitive choice for immersive sound in home & personal entertainment and expands our loyalty base by tapping into the passion and loyalty of Superman fandom across India.”

Part of a Massive Superman Rollout

The campaign is part of a much larger marketing push for the new Superman movie, which is set to be one of the biggest releases of 2025. With Warner Bros. and DC Studios investing heavily in global promotions, partnerships like this not only drive excitement for the film but also create memorable, hands-on experiences for fans.

The Sound of Pop Culture

JBL’s collaboration with Superman is a prime example of how brands are moving beyond traditional advertising to create immersive, culturally relevant experiences. By bringing together blockbuster entertainment and high-performance sound technology, JBL is making sure that fans don’t just watch Superman—they feel every moment, every beat, and every heroic leap