Gozoop Wins Creative Mandate for Haldiram Nagpur’s QSR

Gozoop Bags Creative Media Mandate for Haldiram Nagpur’s QSR Outlet

In a significant move for both the advertising and food service industries, Gozoop, the independent integrated marketing and communications agency, has secured the creative media mandate for Haldiram’s upcoming quick-service restaurant (QSR) outlet in Nagpur. This win marks a key regional achievement for Gozoop and signals Haldiram’s continued focus on expanding its QSR footprint in India’s heartland.

A Strategic Win for Gozoop

The account, estimated to be valued at under ₹10 crore, entrusts Gozoop with the responsibility of crafting and executing a creative strategy tailored specifically to the Nagpur market. The agency will handle everything from campaign ideation to digital amplification, ensuring Haldiram’s new QSR resonates with local tastes and consumer preferences.

Gozoop’s expertise in social media strategy, influencer marketing, and digital PR has made it a go-to partner for brands seeking to build strong regional connections. Their client roster already includes major names like Tim Horton, Lego, and Tata Steel, and this new partnership with Haldiram’s further strengthens their presence in the food and retail sector.

Haldiram’s: A Legacy of Taste and Innovation

Founded in 1937 in Bikaner, Haldiram’s has grown from a small sweets shop to a household name, operating hundreds of restaurants, sweet shops, and QSR outlets across India. The brand’s FMCG business now boasts over 400 SKUs and exports to more than 80 countries, making it one of India’s most recognized and trusted food brands.

Despite its national and international reach, Haldiram’s remains committed to honoring regional tastes. The Nagpur outlet is part of a broader strategy to cater to specific markets with locally relevant menus and campaigns, ensuring that every customer feels a personal connection to the brand.

Building on Past Success

This regional mandate follows Haldiram’s last major national-level creative pitch in 2022, when Contract Advertising (then part of Wunderman Thompson, now VML) was appointed as the creative agency of record for mainline and digital duties across retail, export, and QSR divisions. The new partnership with Gozoop signals a more focused, hyperlocal approach for the Nagpur market, allowing for campaigns that speak directly to local consumers’ tastes and cultural nuances.

The QSR Boom in Nagpur

Nagpur has become a hotspot for QSR expansion, with Haldiram’s leading the way. The brand has already established a strong presence in the city and continues to innovate with new outlets and menu offerings. Recent launches in other cities, such as Hyderabad, have featured unique local dishes, special launch offers, and festive campaigns to attract food lovers of all ages.

What’s Next for Haldiram’s and Gozoop?

With this new partnership, Gozoop will focus on delivering quirky, relatable campaigns that highlight Haldiram’s signature flavors and customer experience. Expect to see creative storytelling that taps into local culture, digital-first campaigns, and innovative in-store promotions designed to drive footfall and brand loyalty.

The consolidation of Haldiram’s Delhi and Nagpur units earlier this year into Haldiram Snacks Food Pvt Ltd has further strengthened the company’s national presence and operational efficiency. The business has also attracted global attention, with Singapore’s Temasek acquiring a minority stake, valuing the company at around $10 billion.

Gozoop’s win of the Haldiram Nagpur QSR creative mandate is a testament to the growing importance of regional marketing in India’s fast-evolving food industry. As Haldiram’s continues to expand and innovate, this partnership is set to deliver memorable campaigns that celebrate both the brand’s rich legacy and the vibrant spirit of Nagpur.