Schweppes and Blinkit Join Forces for 10-Minute Party-Prep Solution
Schweppes’s fizzy mixers and Blinkit’s rapid grocery service team up in “Party in Ten” campaign, delivering instant sparkle and supplies at breakneck speed
Anureet Kaur
The Ultimate Last-Minute Party Hack
Schweppes, famed for its sparkling mixers, and quick-commerce leader Blinkit have launched “Party in Ten”: a campaign promising to turn any impromptu gathering into a fizzy bash in just ten minutes. In a bright, kinetic film, a host panics as guests arrive early—until a Blinkit rider dashes in with chilled Schweppes mixers, fresh limes, and glasses, instantly igniting the celebration.
Effervescent Storytelling with Sprint-Ready Flair
Shot with time-lapse and whip-pan edits, the ad condenses frantic prep—unfolding tables, slicing citrus, filling ice buckets—into a seamless ten-minute crescendo. Each fizz from Schweppes bottles punctuates the countdown clock, building anticipation until the first toast.
Seamless Tech-Enabled Delivery
Blinkit’s in-app interface steps into the narrative: users tap “Party Mode,” select Schweppes mixer packs, glassware, and garnishes, and watch a live ETA countdown. The hero’s relief transforms into joy as she clinks her first glass, voice-over noting, “Because great parties don’t wait.”
Cross-Platform Cheers
The campaign premieres on YouTube and Instagram with 30- and 15-second cuts, while Blinkit’s app homescreen features a “Party in Ten” banner. Digital OOH at metro stations displays real-time prep stories submitted by users who tested the service, turning commuters into participants.
Influencer-Led Sparkle
Schweppes and Blinkit partner with lifestyle influencers for “Ten-Minute Toast Challenges,” where they race the clock to set up mixers and snacks. Their speedy reel uploads underscore the campaign’s promise and provide shareable moments for audiences to emulate.
From Impulse to Ritual
By marrying Schweppes’s heritage of bubbly refreshment with Blinkit’s rapid-delivery prowess, “Party in Ten” reframes spontaneous gatherings as easy triumphs. The collaboration proves that, with the right spark and speed, every moment can turn into a memorable celebration—no RSVP required.
