Ranveer Singh says 'One role is enough' in NIVEA MEN campaign

NIVEA MEN has unveiled its latest campaign for the NIVEA MEN Fresh Active Deo Roll On, featuring their brand ambassador, Ranveer Singh. The campaign highlights the innovative product, promising to redefine men’s underarm care routines by delivering lasting freshness and odour protection. This ensures that men everywhere can feel confident in their skin all day long.

Ranveer Singh, known for his dynamic personality and vibrant energy, embodies the spirit of the NIVEA MEN Fresh Active Deo Roll On with the tagline "Bas Ek Roll Hi Kaafi Hai," emphasizing that a single application is enough to provide long-lasting freshness for 48 hours.

The brand film showcases how this product seamlessly integrates into the daily routines of men who are constantly on the move, offering them reliable and long-lasting protection against body odour. By capturing the high-energy elements of a typical day, the campaign film highlights the unique Infinity Fresh formula, which provides a prolonged fresh feeling, making it an essential part of any man’s daily grooming routine. Additionally, NIVEA MEN Fresh Active Deo Roll On is dermatologically tested and paraben-free, ensuring great care for the skin.

Reflecting on the campaign, Geetika Mehta, Managing Director at NIVEA India, stated, “The NIVEA MEN Fresh Active Deo Roll On stems from our deep understanding of the modern man's lifestyle, where confidence and long-lasting freshness play pivotal roles. This product is not just about offering effective sweat and odour protection; it's about empowering men to seize every moment with a reliable companion in NIVEA MEN Fresh Active Deo Roll On."

As Ranveer aptly puts it, "Bas Ek Roll Hi Kaafi Hai," experience the essence of effortless freshness and confidence that defines the modern man's lifestyle.