Saridon Woman: Fast Menstrual Relief with Plant-Based Formula in 5 Minutes

Saridon has unveiled its newest product, ‘Saridon Woman,’ formulated with paracetamol and the plant-based molecule, Hyoscine Butylbromide. The product aims to address menstrual pain with a campaign titled ‘No Pain, Period,’ which features a compelling narrative between two sisters.

The campaign video portrays a young woman determined to attend an important job interview despite suffering from severe menstrual cramps. Her sister suggests she take “aaram,” but the young woman dismisses the idea, unwilling to lose valuable time. The sister then clarifies that she meant “dard se aaram,” introducing Saridon Woman as the solution. The ad highlights how the plant-based formulation of Saridon Woman starts working in just five minutes, providing long-lasting relief from menstrual pain and related discomforts.

Sandeep Verma, Country Head for India, Bangladesh, and Sri Lanka at Bayer Consumer Health Division, emphasized the brand's legacy: “Saridon has been a trusted household name in India for over 50 years, especially in headache relief. With Saridon Woman, we are addressing a crucial need for fast and effective relief from menstrual pain. In today’s competitive environment, where women are active participants in all spheres of life, Saridon Woman empowers them to prioritize their well-being while achieving their goals.”

Ritu Mittal, Head of Marketing and Digital at Bayer Consumer Health Division India, shared her insights on the campaign: “Our ‘No Pain, Period’ campaign resonates deeply with the challenges women face every month. It illustrates how Saridon Woman can be a reliable ally in managing menstrual pain, allowing women to focus on what truly matters. Through targeted digital strategies across social media, video platforms, and influencer partnerships, we aim to help women experience relief and live life to the fullest.”

Prateek Bharadwaj, Chief Creative Officer at Lowe Lintas, added, "The ‘No Pain, Period’ campaign is a reflection of the monthly struggles women endure. Our goal was to create a narrative that genuinely connects with our audience, positioning Saridon Woman not just as a product, but as an empowering solution that allows women to live confidently and comfortably."