Tata Tea Agni honors homemakers' relentless spirit and boundless energy

Tata Tea Agni, a flagship brand of Tata Tea, has unveiled a new campaign celebrating homemakers' tireless spirit and unwavering energy, embodying its core message, 'Josh Jagaye Har Roz.' The campaign is a tribute to the determination of homemakers, who work tirelessly to nurture and support their families, making dreams come true.

Passion manifests in different ways, whether in the bold determination of a sportswoman breaking barriers or the quiet, steadfast dedication of a homemaker.

The new Tata Tea Agni TVC highlights the daily contributions of homemakers driven by boundless passion and an indomitable spirit. The film features a homemaker who, fueled by unparalleled energy, rises before dawn to support her family's dreams. Her fiery spirit is encapsulated in the line, "Itna Josh Kahan Se Laati Ho? Tabhi to tum Agni kehlati Ho." This TVC reflects the story of every homemaker, the family's backbone, igniting her energy daily. Celebrated artist Ashutosh Rana lends his powerful voice to the TVC.

This message aligns with Tata Tea Agni's reputation for its strong tea, enriched with 10% extra-long leaves, offering a robust taste that fuels the energy and determination of its consumers.

Puneet Das, President of Packaged Beverages at Tata Consumer Products, says, “Tata Tea Agni is one of the largest brands under the Tata Tea portfolio, with a national presence. This campaign celebrates homemakers, our core consumers, whose boundless energy and ‘Josh’ embody the spirit of Agni. This TVC is a salute to all homemakers for the special role they play in our lives.”

The campaign was conceptualized and produced by Media Monks India.