Jim Sarbh Showcases NASA's Gravity Innovation

The Sleep Company has recently launched a new digital campaign, #UpgradeToSmartBed, featuring actor Jim Sarbh, aimed at showcasing the benefits of their Smart Recliner Bed. This campaign, conceptualized by Steve Priya, highlights the innovative technology behind the Smart Recliner Bed and aims to raise awareness among consumers.

The advertisement presents an engaging scene where Jim Sarbh and his on-screen partner entertain a guest couple in their home, with the intriguing backdrop of a floating astronaut from a sci-fi movie. This creative setup captures the viewer’s attention and sets the stage for discussing the advanced features of the Smart Recliner Bed.

Priyanka Salot, Co-founder of The Sleep Company, shared insights about the company’s journey and the significance of their latest product. She stated, “When we first launched The Sleep Company in 2019, SmartGRID Technology revolutionized the Sleep Tech industry and we have not stopped ever since. With our heads high, we feel rest assured about our Smart Recliner Beds and its ground-breaking innovation. It is out-of-the-ordinary in every way that allows people to use their beds for multiple purposes like getting a massage, reclining, or getting theatre experience at home along with health benefits like prevention of acid reflux. We are here to disrupt the sleep and comfort tech industry and our Smart Recliner Bed is a testament to our commitment to creating the most ingenious products and taking this industry to a whole new level.”

Ripal Chopda, Chief Marketing Officer of The Sleep Company, elaborated on the campaign’s objective. He remarked, “The thought of this campaign stems from the fact that everyone deserves a relaxing bedtime routine after the hectic pace of everyday life. Our Smart Recliner Bed is a unique blend of innovation, comfort, and luxury and we want to encourage our audiences to upgrade to a smart bed. Through the Smart Recliner Bed, we want to provide our consumers with an unparalleled sleeping experience accompanied by a range of customized preset modes.”

The digital campaign has been strategically launched on YouTube and Instagram, platforms where The Sleep Company has a significant following. By leveraging these platforms, the company aims to reach a broad audience and promote the concept of upgrading to a smart bed.

The #UpgradeToSmartBed campaign underscores The Sleep Company’s commitment to innovation and excellence in the sleep and comfort tech industry. By featuring a popular actor like Jim Sarbh and creating a captivating advertisement, the company effectively communicates the superior features and benefits of the Smart Recliner Bed, encouraging consumers to enhance their sleep environment with cutting-edge technology.