Sara Ali Khan stars in Shopsy’s campaign for affordable, quality fashion.

Shopsy, a rapidly expanding hyper-value platform, has officially launched its latest campaign, “Apna Swag, Bina Brand Tag,” featuring brand ambassador Sara Ali Khan. This campaign is centered around the value-conscious Bharat consumers’ habit of maximizing their rupee to secure the best quality and style within their budget.

Recently, a video clip of Sara Ali Khan experiencing an outfit mishap on an airplane went viral on social media. The incident, part of the campaign, sparked widespread discussion about the seemingly expensive outfit and the potential damages it might have incurred. Many netizens anticipated an irate response from Sara. However, in an unexpected twist, Sara remained composed and revealed after 48 hours that her outfit was actually from Shopsy and was unbranded. This revelation underscored the campaign's central message that stylish, high-quality clothing does not have to come with a high price tag.

Shopsy’s latest campaign challenges the notion that high quality and high price are inherently linked. It resonates with value-conscious Bharat consumers who strive to get the best quality and style while staying within their budget, rather than paying extra mark-ups for premium quality. Through this ad film, Shopsy positions itself as the go-to destination for obtaining excellent quality at significantly lower prices, thereby eliminating unnecessary mark-ups.

Prathyusha Agarwal, the business head at Shopsy, commented on the campaign, stating, “As one of the country’s fastest-growing hyper-value platforms, Shopsy offers a unique opportunity to millions of Bharat e-shoppers to bridge the gap between their dreams and their means. The ‘Apna Swag, Bina Brand Tag’ campaign, featuring Sara Ali Khan, is designed with a deep understanding of our customers’ needs, focusing on affordability, quality, and trendiness. At Shopsy, our goal is to deliver top-notch quality at affordable prices. With the rise of online shopping in smaller cities, Shopsy is committed to enhancing accessibility and delivering unparalleled value to Bharat.”

Sara Ali Khan also expressed her enthusiasm for the new campaign, saying, “Being part of Shopsy’s campaigns is always an enjoyable experience—they’re so fun and relatable! As someone who appreciates a great deal, Shopsy resonates with me on a personal level. This campaign is particularly special because I got to be my authentic self. Partnering with a brand that represents the perfect blend of quality and affordability is exciting. This campaign celebrates smart, value-conscious choices, and I’m confident that customers will find it as enjoyable as I did working on it.