India Gate’s ‘Swaad Samriddhi Ka’ Campaign Celebrates Maharashtra’s Family Traditions

India Gate Basmati Rice has launched a new campaign titled ‘Swaad Samriddhi Ka’ in Maharashtra, aiming to build a deeper cultural connection with the state’s residents and strengthen its foothold in this crucial market. As KRBL, the parent company, expands its vision to reach Maharashtrian households, the campaign highlights family values, tradition, and prosperity—themes that resonate with Maharashtra’s hardworking communities.

The film in the campaign shares a touching story centered on family bonds and the importance of sharing a meal. The narrative follows a husband who misses dinner because of his demanding job at a factory. Surprising him, his wife brings him his favorite meal, Varan Bhaat, prepared with India Gate Basmati Rice, directly to his workplace. Through this culturally attuned storyline, India Gate taps into the emotion and pride of Maharashtrian families, focusing on the comfort of home-cooked food and the shared goal of family prosperity. This simple yet heartfelt gesture exemplifies the brand’s commitment to understanding and honoring local traditions, portraying India Gate Basmati Rice as a trusted staple in homes across Maharashtra.

To ensure the campaign reaches a broad audience, India Gate Foods has carefully selected key regions within the state, including Kolhapur, Pune, Sangli, Solapur, and Satara. The campaign’s reach will extend beyond traditional advertising, with a strong presence on digital platforms like YouTube, aiming to engage a diverse range of viewers and reinforce India Gate’s market leadership.

Kunal Sharma, AVP of Marketing, MT&E-commerce at KRBL, shared insights on the campaign's motivation and strategy. He expressed KRBL’s focus on expanding India Gate’s brand presence in Maharashtra, where the basmati rice market contributes around 13% to the segment. “With India Gate Basmati Rice already leading in markets across India, we see Maharashtra as a key region to fuel our growth. The state’s consumers are known for their dedication to family and prosperity, values that India Gate Basmati Rice deeply resonates with,” said Sharma.

He added that through a diversified product range and the culturally rich campaign, KRBL aims to foster both familiarity and loyalty within the Maharashtra market, creating a strong emotional connection with local families. In this effort, India Gate Basmati Rice’s ‘Swaad Samriddhi Ka’ campaign highlights its value as more than just a product; it’s a reminder of the power of family traditions and shared prosperity.

This move by India Gate Basmati Rice aligns with its commitment to support local markets and cultural sensibilities across India, aiming to cater to consumers who see food as an integral part of family connection and happiness. The ‘Swaad Samriddhi Ka’ campaign is not only about expanding market share but also about building a community of loyal customers who view the brand as a part of their everyday lives.

Through this campaign, India Gate Foods hopes to reinforce its role as a market leader, as well as a brand that truly understands and celebrates the regional values and traditions that define its consumers’ lives.