Rockit Energizes with Bold New Look and Inclusive Vision

Rockit, a rising star in India’s energy drink market, has unveiled a vibrant new visual identity, signaling a bold departure from the grungy, macho branding often associated with the category. The rebranding effort, developed in collaboration with design agency Stratedgy, introduces playful designs, bright colors, and an ethos of inclusivity, perfectly aligning with Rockit’s mission to break the mold.

Founded by Vedant Garg, Rockit is backed by Sauce.vc, which invested ₹6 crores, and features Rannvijay Singh—a popular youth icon—as both investor and brand ambassador. The brand aims to create a refreshing, approachable alternative to the current energy drink market dominated by aggressive and stereotypical themes.

Kruti Berawala, Co-founder of Stratedgy, shared her perspective on the innovative redesign. “We wanted to create something truly different in this category. Rockit isn’t just an energy drink; it’s a statement—a brand for anyone chasing momentum, breaking stereotypes, and redefining what energy means in India. It’s about being inclusive and approachable while standing apart from the heavy-handed machismo in this space.”

Neelesh Patodi, CEO at Rockit, highlighted the growth potential of the beverage industry in India. “The energy drink segment has seen tremendous growth and is expected to expand threefold in the next three years. With our unique combination of a high-quality product, striking design, and a distribution-first approach, we are confident that Rockit will become one of India’s fastest-growing beverage brands.”

Rockit’s fresh branding seeks to resonate with India’s dynamic youth, reflecting their aspirations and a new definition of energy and momentum. The brand promises quality, affordability, and a taste that challenges the status quo. The partnership with Rannvijay Singh, known for his youth appeal and adventurous persona, further strengthens Rockit’s position as a modern, relatable, and trendsetting brand.

The Indian energy drink market is witnessing rapid expansion, and Rockit is ready to capture the hearts of consumers with its innovative approach. This exciting rebranding is not just about packaging—it’s about redefining energy for a more inclusive, vibrant India.