Shraddha Kapoor Interviews Varun Dhawan for Ajio Role

In a unique and creative marketing move, Ajio has unveiled its latest brand ambassador, Varun Dhawan. The announcement was made through a humorous video posted on Dhawan's LinkedIn profile, featuring a mock interview conducted by none other than the brand's current ambassador, Shraddha Kapoor.

The video, cleverly disguised as a genuine hiring process, showcases Kapoor in an HR role, questioning Dhawan about his qualifications and suitability for the role. Dhawan, in turn, responds with witty and self-deprecating answers, referencing his film career.

This unconventional approach to brand ambassador announcements adds a layer of intrigue and excitement. It highlights the playful chemistry between the two actors and positions Ajio as a brand that embraces creativity and innovation.

Kapoor has been a prominent face for Ajio since 2022, starring in several successful campaigns. Dhawan's addition to the brand's roster is expected to further elevate its brand image and attract a wider audience.

While Dhawan's recent LinkedIn activity has sparked curiosity, it appears to be primarily linked to this unique brand collaboration. It remains to be seen if the actor will continue to actively engage with the platform or if this was a one-time strategy to promote his partnership with Ajio.