Rashmika Mandanna Joins Comfort Family as Official Fabric-Conditioner Ambassador
Actress Rashmika Mandanna becomes Comfort fabric-conditioner’s vibrant new face, delivering fun wash-day hacks, freshness tips, and style inspiration for every wardrobe.
Prakhar
Fresh Vibes, Fresh Fabrics
Bollywood’s sunshine star, Rashmika Mandanna, has teamed up with Comfort fabric conditioner, bringing her effervescent energy to homes across India. The new campaign showcases Mandanna’s effortless charm, dancing through laundry rooms, swirling her sari in bursts of petals, and championing the power of perfectly conditioned clothes: soft, static-free, and infused with signature Comfort scents.
Wash-Day Makeover
In the hero TVC, Mandanna opens a wardrobe, collapsing under stiff jeans and rough tees. A single wash with Comfort and a toss of Comfort beads transforms fabrics into billowing waves of freshness. She sashays into a sunlit garden, handing out fragrant rose-petal bouquets to surprised neighbours, proof that soft clothes can brighten moods as much as spring blossoms.
Digital Washroom Chronicles
On Instagram Reels, Rashmika stars in bite-sized “Washroom Chronicles,” where she responds to daily laundry woe-calls, shrinking sweaters, clingy clothes, and fading colours, with quick Comfort hacks (“Add a capful, swirl, and strut!”). Each video ends with her signature wink and the tag #ComfortWithRashmika, turning mundane chores into shareable moments of joy.
Style Meets Softness
Beyond function, Comfort’s collaboration embraces fashion. Influencers and stylists partner with Mandanna to showcase how conditioned clothes drape better, flowy dresses, crisp shirts, and elegant dupattas. Virtual styling sessions reveal which Comfort variant best suits cotton, silk, or synthetics, blurring the line between laundry and runway.
In-Store and Sampling Magic
Giant “Comfort Corners” in malls let shoppers smell and demo sachets, while photo booths with floral backdrops offer free prints and Pine-perfume samples. Mandanna’s life-size cutout invites selfies, linking to QR codes that unlock coupon codes for future purchases, mixing product trial with celebrity appeal.
A Soft Landing
By joining forces with Rashmika Mandanna, Comfort goes beyond fabric care to celebrate everyday moments of self-expression and confidence. Her playful spirit reminds consumers that soft, fragrant clothes are more than laundry, they’re a canvas for style and smiles, making every wash a fresh start.
