Sara Ali Khan Promotes SOFY’s Advanced Sanitary Pads in New Campaign

SOFY, a leading feminine hygiene brand by Unicharm, has launched a new television campaign featuring its brand ambassador, Sara Ali Khan. The campaign introduces SOFY’s latest sanitary napkin innovation, equipped with 6-layer deep absorption technology and a herbal sheet, ensuring superior comfort for women.

The advertisement highlights the common issue of “chip chip” (stickiness) women experience during periods, often caused by inadequate absorption or prolonged use of ordinary napkins. Sara Ali Khan presents SOFY’s new product as a solution, emphasizing its ability to keep skin dry, fresh, and protected with antibacterial properties and enhanced absorption technology.

Yuji Ikeda, Managing Director of Unicharm India, commented, "Periods can be challenging for women. At SOFY, we strive to make those days more comfortable. The 6 Layer Deep Absorption Technology and Herbal Sheet reflect our commitment to thoughtful innovation. We are thrilled to have Sara Ali Khan as the face of this campaign, empowering women to navigate their period journey confidently."

Adding to this, Bhavana Dogra, Senior Vice President at VML India, stated, "This campaign addresses the evolving needs of modern women who prioritize functionality and comfort. Collaborating with Sara Ali Khan helped us craft a vibrant, relatable narrative that resonates with today’s audience. The #SkipChipChipWithSOFY message effectively communicates the superior benefits of SOFY’s innovative offering."