Hrithik Roshan turns director for Arrow campaign

The new 'Every Special Moment Deserves an Arrow' ad encourages men to enjoy any occasion or milestone, personal or professional, in style with Arrow's superb menswear collection.

The advertisement film features Hrithik as a director and talks about his experience in the film, stating how he believes that "Every Special Moment Deserves an Arrow." Arrow's message has always been to help customers feel on top of the world. The latest film, which features the Bollywood actor as a filmmaker, expands on this motivating message by emphasizing that any significant occasion, from an office convention or the day you propose to your child's graduation or your directorial debut, deserves to be celebrated in style with Arrow.

"I love how Arrow's versatile menswear collection celebrates every special occasion in our lives." I am honored to be a part of the new Arrow Campaign, which commemorates my momentous occasion. "After 25 years in front of the camera, I've taken a step back for the Arrow campaign," says Hrithik Roshan.