Ranveer Singh’s SuperYou Secures Big Funding, Expands Protein Mission

SuperYou, co-founded by Bollywood’s Powerhouse Ranveer Singh, has taken a giant leap in India’s protein market with an exciting funding boost from Rainmatter, the Zerodha-backed venture firm led by Nithin and Nikhil Kamath. Known for championing impactful consumer ventures, Rainmatter’s undisclosed investment reinforces SuperYou’s vision to make affordable, protein-rich foods accessible to the masses.

SuperYou recently introduced India’s first Protein Wafer Bars, making a splash with its high-energy launch film that captured netizens’ attention. In the film, Ranveer’s signature charm shines as he declares, “My supply is now yours,” positioning SuperYou as the ultimate source of his boundless energy. The buzz translated into action, with the brand selling an impressive 2.5 lakh products within 48 hours on platforms like Zepto and Blinkit, solidifying its place as a game-changer in the market.

Rainmatter’s involvement aligns with its focus on creating a healthier future for India, where 73% of the population doesn’t meet the minimum protein intake, according to Nithin and Nikhil Kamath. They highlighted SuperYou’s Protein Wafer Bars as a delicious and nutritious alternative, expressing excitement about supporting Ranveer and co-founder Nikunj Biyani in developing more innovative products that address India’s growing protein deficiency.

SuperYou’s ambitious plans include expanding its portfolio of high-quality, protein-packed products and investing ₹40-50 crore to achieve a ₹500 crore milestone within five years. With the launch of Protein Wafer Bars, the brand aims to revolutionize the way Indians think about healthy snacking, blending convenience with superior nutrition to cater to modern lifestyles.

Nikunj Biyani, SuperYou’s co-founder, expressed enthusiasm for the partnership with Rainmatter, stating that their shared commitment to healthy living will help the brand scale quickly and make a meaningful impact. He emphasized that SuperYou is more than just a brand—it’s a movement to make nutrition fun and accessible to everyone.

Ranveer Singh’s larger-than-life personality is at the heart of SuperYou’s identity. He described the venture as revolutionary, adding that the Protein Wafer Bars are just the beginning of a journey to empower people to live healthier, more active lives. Ranveer’s dedication to health and wellness shines through, as he brings his relentless energy to a brand that aims to change the way Indians approach nutrition.

SuperYou products are now available on its website, Amazon, Flipkart, Instamart, and in select stores like Reliance Fresh, Nature’s Basket, and Wellness Forever. With plans to expand across India’s top cities, the brand is making it easier than ever for people to access delicious, protein-rich options inspired by Ranveer’s energy and commitment to living life to the fullest.