Virat Kohli is appointed by HSBC as a brand influencer

Cricketer Virat Kohli has been appointed by HSBC India as their brand influencer.

As HSBC works to assist the aspirations of an ambitious India going global, "Virat Kohli, the embodiment of sporting success, dependability, and trust will help to amplify HSBC's objective of "Opening up a world of opportunity." Through its broad range of products and services, HSBC India is well positioned to support many aspects of the Indian economy, which is anticipated to experience strong and consistent growth. A multi-media campaign featuring Virat Kohli will highlight the benefits of banking with HSBC as part of the partnership, the firm said in a release.

Virat Kohli said, "I'm delighted to associate with HSBC, one of the world's leading international financial organizations," when speaking about his new chapter with HSBC India. My belief system of discipline, commitment, and focus, elements that have played a vital part in my career thus far, resonates powerfully with HSBC's rich tradition in India, methodical approach, and long-standing devotion. While people put their trust in me to perform well on the field, I view HSBC India as a committed and reliable financial partner to help me meet my financial objectives.

Hitendra Dave, CEO of HSBC India, commented on this high-profile partnership: "We're happy to have Virat Kohli as our Brand Influencer and see him as a perfect fit for our values of taking ownership, collaborating, and achieving as a team, as well as getting things done. Virat Kohli is a representation of a forward-thinking, international India that is making its mark on the world arena in a variety of sectors. We want to support the nation as it continues on its upward growth trajectory, and our partnership with Virat Kohli will greatly accelerate this process. Our aspirations for India's growth are matched with Virat's appeal and commitment to greatness. This is the beginning of a brand-new, exciting chapter as we work to strengthen our dedication to expansion and being our clients' chosen global financial partner.  

Sandeep Batra, Head of Wealth and Personal Banking at HSBC India, offered his perspective on the collaboration and company, stating that "Cricket is a unifying force and strikes an emotional chord with the Indian diaspora throughout the world. Our association with Virat Kohli will strengthen our efforts to assist the aspirations of Indians who are interested in the global stage. At HSBC India, we believe Virat Kohli personifies discipline and commitment to his profession both on and off the field.