The female team of Royal Challengers Bangalore collaborates with Mia by Tanishq
The first all-female Royal Challengers Bangalore team is partnered with Mia by Tanishq as their primary sponsor.
The jewellery company is reinforcing its long-standing commitment to inspire and assist women in sports with cricket, the sport that holds a special place in every Indian's heart, following a successful cooperation with Indian Olympic women competitors last season.
Shyamala Ramanan, Business Head at Mia by Tanishq, commented on the relationship: "Our partnership with RCB women's squad is a source of tremendous pride. The modern woman achiever, who is fiercely independent, emancipated, and unrepentant about her decisions, exudes confidence, is a go-getter, and whose aura brightens everyone's lives, is the model that Mia cherishes. All of the female actors are trailblazers who embody what a Mia woman is: independent, dreamers, achievers, and self-expressive.
The partnership has created the ideal synergy because Mia is a brand for modern Indian women who feel that their only limitations are their own visions and aspirations, which is exactly what our athletes believe in.
Rajesh Menon, Head & Vice President of RCB, gave a speech at the event and stated, "RCB is happy to work with Mia by Tanishq, a brand that fits well with our vision on the WPL franchise and how we intend to scale our marketing program with the help of like-minded partners. In order to develop a longer-term cooperation, we hope to build on the integrated marketing and communication plan from this season.