Centrum’s “Recharge” Mix: Anushka Sharma Energizes Wellness
Centrum launches Recharge, an energy drink mix with Anushka Sharma endorsing balanced vitality and active living, blending essential nutrients with a refreshing taste for busy lifestyles.
Prakhar
Centrum has added a new product to its wellness stable: Recharge Energy Drink Mix. Bolstered by brand ambassador Anushka Sharma, the campaign positions Recharge as a tasty, nutrient-packed solution for those craving a clean energy boost without the sugar crash. With her dynamic persona, Sharma guides consumers to integrate Recharge into their daily routines.
The Science of Balanced Energy
Recharge combines key B‑vitamins, electrolytes, and antioxidants in a low‑sugar formula that supports sustained energy, cognitive focus, and immune health. Detailed animations in the ad explain how each ingredient works, from B12’s role in red blood cell formation to magnesium’s muscle‑relaxing properties, delivering clarity on functional benefits.
Anushka’s “Recharge Ritual”
In a series of lifestyle vignettes, Sharma demonstrates her personalised “Recharge Ritual”, morning workouts followed by a glass of Recharge, mid‑day busy work sessions fuelled by a second serving, and post‑yoga hydration. Her authentic regimen inspires fans to weave smart nutrition into their own busy schedules.
Digital Wellness Hub
Centrum’s digital activation features an interactive “Recharge Calculator” that recommends daily mixes based on activity levels and health goals. Social media challenges ask consumers to share their #RechargeMoment, creating a community around balanced wellness.
Elevating Everyday Vitality
With its expert‑backed formula and engaging storytelling, Centrum Recharge redefines the energy drink category, proving that real vitality stems from balanced nutrition rather than only caffeine or sugar. It’s an empowering choice for health‑minded individuals.
