Philips Urges Upgrade: Retire Old Mixer Grinders with Innovative Options

Philips, in collaboration with FCB, has launched a campaign urging Indian households to move on from old, noisy mixer grinders. Recognizing the common practice of holding onto these outdated appliances until they break down, Versuni, home to Philips Domestic Appliances, aims to inspire consumers to upgrade to more innovative options.

The campaign features a compelling video showcasing Philips' range of mixer grinders, highlighting their advanced features and benefits. As part of this initiative, Philips introduces its new HL7713 series, designed to meet the evolving needs of modern Indian kitchens with precision and style.

Pooja Baid, Chief Marketing Officer of Versuni India, explains that many families continue using their trusty but outdated appliances without realizing the benefits of modern innovations. The campaign emphasizes the transformational impact of upgrading kitchen tools, enhancing culinary experiences through efficiency and aesthetic appeal.

The campaign video is now live on Philips' social media platforms, aiming to resonate with consumers by addressing their daily kitchen challenges and emphasizing the importance of choosing appliances that exceed expectations.