Madison Media Omega Wins Farmley’s Media Mandate

Madison Media Omega has secured the traditional media mandate for Farmley, a fast-growing wellness snack brand, marking a significant step in Farmley’s expansion across Tamil Nadu and beyond. Under this new partnership, Madison Media Omega will oversee all of Farmley’s traditional media responsibilities—including print, radio, cinema, television, and outdoor advertising—aiming to boost the brand’s visibility and consumer engagement in a competitive market.

A Strategic Win for Madison Media Omega

The mandate win positions Madison Media Omega, part of the larger Madison World network, as the driving force behind Farmley’s traditional media strategy. The agency’s role will be to craft and execute media plans that help Farmley connect with more consumers, particularly as the brand scales into new markets.

Dinesh Rathod, Madison Media Omega, expressed enthusiasm about the partnership:

“We’re truly excited to partner with Farmley. Our team is eager to harness the power of media to build meaningful consumer connections and amplify Farmley’s presence across the country.”

Farmley: Redefining Healthy Snacking

Founded in 2017, Farmley has quickly established itself as a leader in the wellness snacks category. The brand offers a wide range of premium dry fruits, nuts, seeds, and makhanas, catering to health-conscious consumers looking for nutritious and innovative snack options. With a focus on quality, transparency, and taste, Farmley has become a go-to choice for those seeking healthy indulgence.

As the demand for healthier snacks rises among Indian consumers, Farmley’s expansion into new regions, especially Tamil Nadu, is a strategic move to reach more households and tap into evolving food trends.

The Scope of the Mandate

Madison Media Omega will be responsible for:

• Print Advertising: Leveraging newspapers and magazines to reach diverse audiences.
• Radio Campaigns: Creating audio spots for local and regional stations.
• Cinema Advertising: Engaging moviegoers with on-screen promotions.
• Television Spots: Developing TV campaigns for both regional and national channels.
• Outdoor Media: Utilizing billboards, transit ads, and other outdoor formats to maximize visibility.

This holistic approach is designed to ensure that Farmley’s messaging is consistent, impactful, and tailored to the preferences of consumers in Tamil Nadu.

Scaling Up With Strategic Expertise

 Head of Marketing at Farmley, highlighted the importance of the agency’s expertise:

“We’re excited to partner with Madison Media Omega as we scale into new markets. Their strategic expertise and strong media network will help us take the Farmley promise to more homes across India.”

The collaboration is expected to help Farmley strengthen its brand presence, drive awareness, and foster deeper connections with its growing customer base.

Why This Matters

• Market Expansion: The partnership supports Farmley’s ambitions to grow in South India and beyond.
• Consumer Connection: Madison Media Omega’s experience will help Farmley craft campaigns that resonate with urban and regional audiences.
• Category Growth: As healthy snacking gains traction, effective media strategies are crucial for brands to stand out.

Looking Ahead

With Madison Media Omega at the helm of its traditional media strategy, Farmley is poised to accelerate its growth and become an even more prominent player in India’s wellness snack segment. The partnership signals a new phase of brand building, consumer engagement, and market expansion—one that could set the tone for future collaborations in the fast-evolving food industry.