Kartik Aaryan Becomes Face of Senco Gold’s Men's Jewellery Line
Kartik Aaryan becomes the face of Senco Gold & Diamonds’ Aham collection, redefining men’s jewellery with sophistication and style. Discover how he’s inspiring fashion-forward men.
Deepanjali
Senco Gold & Diamonds, one of India's leading jewellery retail chains, has announced the versatile Bollywood actor Kartik Aaryan as the brand ambassador for its exclusive men’s jewellery line, Aham. The brand’s new campaign features the Regalia collection, designed to inspire modern men to embrace jewellery as a key element of their personal style. From rings to bracelets, cufflinks, ear studs, chains, and pendants, this collection encourages men to confidently express their individuality through elegant and bold designs.
The Aham collection is all about redefining masculine elegance. It aims to appeal to style-conscious men who seek sophisticated yet approachable accessories that complement their fashion choices. Joita Sen, Director at Senco Gold & Diamonds, shared her excitement about the partnership, stating, “We are delighted to welcome Kartik Aaryan to the Senco family as the new face of our men’s brand, Aham. As we observe a growing trend among men opting for stylish jewellery, Kartik is the perfect brand ambassador to inspire this change. He represents the modern, fashion-forward man and embodies versatility and an openness to new experiences—values that align perfectly with our brand.”
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Sen further highlighted that Kartik’s blend of sophistication and approachability makes him an ideal icon for younger consumers. “His cultural relevance and effortless charm give him a unique appeal. He adds a personal, modern, and aspirational touch to our brand, making him relatable to those who appreciate relaxed masculine luxury,” she added.
Kartik Aaryan also expressed his enthusiasm about the collaboration. “Jewellery today isn't limited to women; it has become a powerful form of self-expression for everyone. Wearing a piece that complements my style not only boosts my confidence but also reveals a different aspect of my personality,” Kartik said. “I’m thrilled to partner with Senco Gold & Diamonds for their exquisite Aham collection. The designs are sophisticated yet understated, reflecting the perfect blend of tradition and modernity. The brand’s commitment to quality and craftsmanship is evident, and I’m excited to showcase these exceptional pieces to men who, like me, appreciate individuality in their style.”
The Senco Gold & Diamonds and Kartik Aaryan partnership will roll out through a series of engaging promotional activities. The campaign will feature digital marketing initiatives and social media engagement, providing fans and customers a unique way to connect with both the actor and the brand. Additionally, in a creative twist, Senco Gold & Diamonds has collaborated with Kartik Aaryan’s upcoming film Bhool Bhulaiyaa 3 for in-film promotions, adding a cinematic touch to the marketing strategy.
This partnership not only marks a significant step in redefining men’s fashion but also taps into the rising trend of jewellery becoming an essential part of men's wardrobes. With Aham’s blend of elegance and innovation, Senco Gold is set to revolutionize how men perceive and wear jewellery, making a statement that’s as bold as it is refined.
