Puma, Zomato, Myntra Among Brands Reacting To RCB’s IPL Title Win
RCB’s IPL title win triggered a wave of real-time marketing, with brands including PUMA, Zomato, Myntra and Amazon joining the celebrations on social media.
SociapaHQ
Royal Challengers Bengaluru’s recent IPL win might have been won on the cricket pitch but the celebrations soon spilt over to social media feeds as brands raced to join the conversation.
Brands across categories from fashion and food delivery to e-commerce and technology posted congratulatory posts, witty creatives and real-time marketing campaigns capitalising on one of Indian sport’s biggest moments, moments after star batter Virat Kohli struck the winning runs.
PUMA India was among the most active participants, marking its long-standing association with Kohli with a series of posts celebrating the cricketer’s achievement and RCB’s success.
Also Read: From Cute Elephant To Viral Marketing: How Brands Are Jumping On The Internet’s Latest Obsession
Food delivery platform Zomato hopped on the Bengaluru celebration bandwagon with a humorous take on the celebrations in the city, riding on the city-wide excitement that followed the victory.
Fashion e-commerce platform Myntra also entered the fray with cricket-themed creatives, and Amazon India got in on the action with timely social media messaging to cricket fans celebrating online.
The win also provided several other brands across categories the chance to engage with consumers through topical content, memes and congratulatory messages, highlighting how big sporting events remain powerful marketing moments.
Check out the posts here:
View this post on Instagram
View this post on Instagram
View this post on Instagram
View this post on Instagram
View this post on Instagram
View this post on Instagram
Real-Time Marketing:
The deluge of brand responses is indicative of the rising significance of real-time marketing, where companies react to cultural and sporting events within minutes to capitalise on visibility and engagement.
The win had an emotional weight for RCB as it came on the back of Kohli’s long association with the franchise. For many fans, it was the culmination of years of loyalty and near misses, making it one of the IPL season’s most talked-about moments.
Brands were quick to notice this emotional connection, with many posts focusing on perseverance, loyalty and finally achieving success after years of waiting.
