Posts
ASCI issues guidelines to limit the use of brand extensions...
These changes are outlined in Chapter III Clause 3.6 (a) of the ASCI code
Adesh Kumar Gupta will step down as Director of ZEEL
Adesh Kumar Gupta will also leave the board's audit committee, risk management committee,...
Instagram introduces video status feature: here's a usage...
Instagram introduces 2-second video status, expanding user expression alongside...
Are brands on social media treading delicate, risky paths?
Industry experts advise closer collaboration between brands and platforms, emphasizing...
Republic Media Network has launched Republic Bharat, a...
Following the launch of Republic World in October 2023, this is the network's second...
Ananya Panday stars in an advertisement for American Tourister
A new campaign has been launched by American Tourister India
Zara apologizes, retracts contentious ad following public...
Internet users accused Zara of mocking the Palestine-Israel war in its latest campaign,...
2023 Recap: 7 Trends in Media Monetization for Publishers,...
Adapting sans third-party cookies and embracing Connected TV (CTV), these trends...
When CTV made significant advances in India in 2023
Advertisers also notice CTV's abilities to increase viewer engagement and ad recall
Gillette debuts a television commercial starring Ravi Kishan
The brand has enlisted the help of a well-known Bhojpuri actor to promote Gillette...
2023: Ads Meet AI, Changing Greetings and Beyond
This year, industry witnessed major tech collaborations-GenAI, AR, VR-shaping customer...
Notices issued to Shah Rukh Khan, Akshay Kumar, Ajay Devgn:...
Notices were issued after a contempt petition criticized actors for promoting harmful...
Data.ai predicts a fall in Twitter and Threads by 2024
According to Data.ai's recent analysis, microblogging apps are progressively losing...
Jalul-jalul aana meri bhaiya ke function pe jalul-jalul...
Blinkit is also mentioned in the print advertisement
Google and Meta are under attack: Are brands looking to...
Marketing executives say they are pushing for a shift in digital ad spending habits...
Nutella and Ranveer Singh team up to spread Christmas cheer
Ranveer is shown in the digital clip joyfully decorating his Christmas tree
